Did you ever wonder how Netflix makes you binge watch a whole series which eventually becomes your favorite? How about the way e-commerce websites like Amazon use the rather famous “Customers Who Bought This Item Also Bought” trick? Now, just imagine if you got to apply these methods to your website. How impactful would that be?
Let’s say you have thousands of visitors on your website. Still, the conversion rate is not increasing the way it should?
It must be frustrating to see your products getting an audience and still not impressing anyone enough to spend their money. In other words, majority of the traffic is not even checking out the product details page. Usually, to get conversions, businesses invest in advertisement. However, having a good amount of traffic, yet a low conversion rate is an actual problem.
One of our e-commerce client (OFLARA) who sells high-quality crystal jewelry online approached us with an idea to implement a product recommendation section to upsell on Add to Cart popup. This recommendation section enabled their customer to easily add more products to cart; therefore helped increase revenue for our client.