Multipage vs Onepage Checkout

Hypothesis/ Summary

Shopping cart abandonment is quite prevalent in an online business. It can be a quite frustrating for any business owner to see abandoned shopping carts on their online stores. As the customer reaches the finish line of placing an order, something barricades the checkout process that abolishes the potential sale.

For any business owner, choosing the right checkout process for an e-Commerce store is quite crucial. So let us compare one-page checkout with multi-page checkout and how these two processes impact the purchase time and sales.

Multi page checkout

One page checkout


original v/s variation


Benefits of A/b Testing

Cart page

15k 18k

Add to cart click

20k 22k

Visit checkout

>10% >12%k

Add to cart

$45k $47k

overall revenue

20% 23%


What we do


We evaluate the test requirements and get back to you with a plan. With our vast experience, we will be able to help you to design your experiments to maximize output.


Upon receiving full clarification on the test requirement, our experts produces a technical specification for the proposed test, assess the level of effort required and send an estimated quote to you for approval. Once you are satisfied with our assessment, we will move into the next phase of test development.

development & QA

With the help of the approved technical specification, we will develop the test locally, move the test to your testing platform of choice, and apply platform specific settings. The developed test is than sent to the quality assurance department for review and finalize the test acceptance criteria. QA performs multiple checks


Once you review the test and approve it we will start the test. We will monitor the tests for 24 to 48 hours to ensure the test is performing as designed and not causing unexpected issues. At this time we will also ensure all the goals and metrics are tracking correctly.

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