Conversion-ready Shopify themes in two weeks, from $1,499
We have run 45,000+ A/B tests for 250+ brands. Every theme we build starts from layout patterns already validated in live traffic, and ships on Online Store 2.0 ready to keep testing. Fixed price, agreed in writing before development begins.
Trusted by growth and marketing teams at
What is included in a Shopify theme project?
Every project ships against the same delivery baseline. Scope changes the template count and the complexity, not the standard.
Storefront build
- Custom Shopify 2.0 theme, or a hardened Dawn build
- Pixel-accurate Figma-to-Liquid development
- Reusable section and block library your team can rearrange
- Mobile-first responsive build, tested on real devices
- Handover documentation and team training
Conversion and automation
- Metafield-driven PDPs: variants, bundles, subscriptions, sizing
- Collection filtering, search, and merchandising rules
- Optimized cart, upsell slots, and checkout extensions
- A/B-test-ready sections so you can keep optimizing
- Shopify Flow automations for orders, inventory, and tagging
- Discount and bundle logic with Shopify Functions
Performance, SEO and launch
- Core Web Vitals work with a 90+ storefront target
- App audit and consolidation to cut script weight
- SEO, structured data, and accessibility passes
- GA4, server-side events, and ecommerce tracking
- Staged deployment and launch QA on live orders
Three ways to work with BrillMark
Which model fits depends on how much of the design and platform work is already settled.
Full store design and build
Concept and Figma design through Liquid development, automation setup, QA, and launch.
Figma-to-Shopify development
You bring the approved design. We build it as a responsive, pixel-accurate Online Store 2.0 theme your merchandisers can edit.
Replatform and theme rebuild
We audit the current store, migrate products, customers, and content, rebuild the theme, and validate parity before cutover.
Why CRO experience changes the build
Layout decides conversion rate, not just appearance. Each theme starts from patterns that have already won in live tests.
Add-to-cart on PDP layout
Variant selection, price clarity, and shipping proof placed where our test history says they carry the decision.
Median LCP on mobile
Lean Liquid, deferred app scripts, and image discipline. On mobile commerce, every second of LCP shows up in the conversion rate.
Checkout completion
Cart and upsell hierarchy built from patterns that survived testing across apparel, supplements, and home goods.
What runs without you after launch
A fast storefront still loses money if the back office is manual. We build the automation layer alongside the theme, so merchandising, fulfillment, and lifecycle marketing run without daily spreadsheet work.
Built on Shopify Flow, Shopify Functions, and the Admin API rather than a stack of paid apps with monthly fees. Documented and owned by you.
Native automation replaces the paid apps you would otherwise pay for monthly- Product and inventory sync from your ERP, PIM, or supplier feeds
- Order routing, fraud holds, and fulfillment handoff via Shopify Flow
- Automated collection and tagging rules for merchandising
- Discount and bundle logic with Shopify Functions
- Abandoned-cart, win-back, and post-purchase flows in Klaviyo
- Returns, exchanges, and support ticket triage
- Scheduled reporting into Sheets, Looker, or your warehouse
How the two-week cycle is spent
Four stages, on a fixed calendar. AI-assisted where it is faster, senior-reviewed where it matters.
Discovery
We review your catalog, templates, apps, integrations, and revenue goals, then fix the scope and the price.
Audit
AI-assisted crawls flag funnel friction, script bloat, and migration risk. Our specialists turn that into the build plan.
Build and automate
Agentic workflows write the theme and the automations. A senior engineer reviews and approves every commit.
Launch
We publish the theme, verify tracking on live orders, and hand over documentation and training.
What Our Clients Say About Us
Teams who handed us their storefront and their test roadmap, in their own words.
I can’t imagine any other companies out there in a similar situation where we are that couldn’t benefit from the services that BrillMark offers.
Finding competent professionals to bring conversion research ideas to life without breaking their websites was challenging — until I found BrillMark. A group of technical A-players with whom anyone serious about CRO and experimentation should work.
Should you build a custom theme or harden Dawn?
Dawn is the faster, lower-cost start. A custom theme earns its cost when the PDP logic outgrows what Dawn models natively.
| Dimension | Hardened Dawn | Custom 2.0 theme |
|---|---|---|
| Time to launch | Around two weeks | Two to four weeks depending on logic |
| Starting cost | $1,499 | $4,900 |
| PDP complexity | Standard variants and options | Bundles, subscriptions, B2B pricing, custom metafield logic |
| Merchandiser control | Familiar Dawn editor with added custom sections | Purpose-built section and block library |
| Upgrade path | Inherits Shopify’s Dawn releases | Maintained by you or by us |
| Best fit | Standard merchandising, first storefronts | Complex catalogs and Shopify Plus |
Three reasons teams pick BrillMark
We are a testing company first
Most Shopify shops build what the design says. We have run 45,000+ experiments, so we can tell you which parts of your design are likely to cost you revenue before a line of Liquid is written.
Agentic build, senior review on every commit
AI writes the repetitive Liquid and the automation scaffolding, which is how two weeks is possible. No commit reaches your store without a senior engineer approving it.
You own the theme outright
No proprietary page builder, no license, no monthly app stack standing in for logic. You get the repository, the documentation, and a team that can edit it without us.
How much does Shopify theme development cost?
Fixed price, agreed in writing before development begins. Priced on the outcome and complexity of the store, not on development hours.
Hardened Dawn
Standard merchandising, fastest route to launch.
- Up to 6 templates
- Dawn hardened for speed and CRO
- Core Flow automations
- Launch QA and handover
Custom 2.0 theme
Most chosenBundles, subscriptions, or B2B logic Dawn cannot model.
- Up to 12 templates
- Metafield-driven PDP logic
- Functions for bundles and discounts
- Full section and block library
Replatform
Migration from WooCommerce, Magento, or an aging theme.
- Everything in Custom 2.0
- Product, customer, and content migration
- Redirect map and parity validation
- Cutover plan with rollback
Shopify theme development FAQ
Launch a store that sells and runs itself
Send your store URL or Figma file. You get a fixed quote and a delivery date within two business days.
- Fixed price before development begins
- No obligation, no discovery fee
- Reviewed by a senior engineer, not a sales rep