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How Netflix and Amazon Use Data for Growth (and What A/B Testing Can Do for Your Business)

How Netflix and Amazon Use Data for Growth (and What A/B Testing Can Do for Your Business)

Despite the ever-changing landscape of the internet, Netflix, Amazon, and YouTube are still going strong. But what’s the secret behind their consistent growth rate? Optimization. These companies have found ways to ensure they are always relevant. Their audience is never bored because these bigger-than-life companies regularly come up with

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