4 Types of E-commerce A/B Testing Ideas to try (With 8 Specific Examples)

E-commerce AB Testing Ideas - BrillMark

With plenty of A/B testing idea guidelines in the pool of marketing and optimization options, figuring out what to test is more complex than ever. There are so many factors necessary in making a split-test experiment successful, and because there are so many guides with tons of ideas based on the most…

8 Best A/B Testing Tools in 2020

8 Best AB Testing Tools in 2020 - BrillMark

Marketing tactics continually change to keep up with the latest technology and the availability of resources, and there are so many guides that claim to know how to increase traffic or conversions. One change can work for one site but not work for another, as every business is different — and so are their audiences. The same applies to A/B testing tools, too — one tool could do wonders…

Optimizely: Things You Need to Know Before You Opt for It in 2020

Optimizely: Things You Need to Know

Optimizely is a great tool that offers “experience optimization” and which is used for building and running A/B tests. In this article, we’ll discuss possible outcomes you can achieve by using Optimizely. We’ll answer questions such as Optimizely is an experimentation platform that helps developers build and run A/B tests…