Monetate & A/B Testing

Monetate, the world leader in personalization technologies for consumer-facing products, empowers advertisers to develop uniquely personalized…

What is A/B Testing?

A/B Testing Guide - Brillmark.com

Everything you need to know about A/B test fundamentals in order to improve your conversion rate & A/B test scores – including mistakes made by professionals.

The Role of A/B Test Experiments in Growth Marketing

The Role of AB Test Experiments in Growth Marketing - BrillMark

Take a look at the process of achieving successful growth marketing by initiating A/B test experiments on your website. Growth hacking not only helps to gains conversions but also other growth KPIs, along with boosted revenue.

Fine-Tuning Checkout Optimization Using A/B Testing

Fine-Tuning Checkout Optimization Using A/B Testing - BrillMark

Optimization of the Checkout experience is as important as improving the homepage. Resolve the problem areas that concern users by tweaking design and elements. Here is the list of ideas for checkout page A/B testing to keep the abandoned carts away Online shops are no stranger to abandoned checkout problems…

Mobile Navigation Menu A/B Testing: Examples and Best Practices

Mobile Navigation Menu AB Test - BrillMark

There are plenty of reasons to A/B test mobile menu experiments. This article captures the problems with a navigation menu for mobile sites and apps. The possible solutions are explained by the help of examples. Mobile navigation menus are a tough nut to crack when it comes to optimization, especially since…

VWO Testing Issues and How to Troubleshoot Them

VWO Testing Issues & How to Troubleshoot Them - BrillMark

The smooth process of A/B testing with VWO sometimes gets stuck with some issues like changes not showing up in variation, with experiment tracking, the difference in analytical data, and more. Troubleshooting solutions are explained below along with best tips for Experimenting with VWO. VWO is one of the tools we’ve mentioned in our…

Navigation Menu A/B Testing: Reasons to Do It Sooner Than Later

Navigation Menu AB Testing - BrillMark

To channel the boosting traffic into the fruitful pages of your website having the best user-oriented navigation menu is a must. A/B test experiments help to optimize that navigation menu bar to show the most suitable and liked version for the best conversion rates possible. Reasons to do navigation menu A/B tests are…