Google Optimize is a great tool for building and running A/B tests. It may not be the best, but it is acknowledged as one of the best options out there because it’s the only free tool in the entire market. That’s among other more expensive optimization tools such as Optimizely, VWO, Unbounce, and more. Google Optimize allows users to build all kinds of tests, such as A/B…

Conversion rate optimization is a scientific approach to increasing the percentage of visitors who turn into customers. It uses collected data, analytics and ideas to prepare a hypothesis on how to improve conversions. Then, you’ll use, A/B testing to prove your hypothesis and achieve your desired goals. The aim is to bring in more revenue, and it can be used on any medium or platform where you