Monetate & A/B Testing
Monetate, the world leader in personalization technologies for consumer-facing products, empowers advertisers to develop uniquely personalized…
What is A/B Testing?
Everything you need to know about A/B test fundamentals in order to improve your conversion rate & A/B test scores – including mistakes made by professionals.
Google Optimize Simplified: What It Is and How to Use It
Google Optimize is a great tool to use for building & running A/B tests. This article serves as a guide. Know how to set it up on your website for experiments.
How to Increase Your Shopify Store Revenue using A/B Testing
Understand how conversion rate optimization and A/B testing could help in converting traffic into sales on your Shopify store by improving the user experience.
The Role of A/B Test Experiments in Growth Marketing
Take a look at the process of achieving successful growth marketing by initiating A/B test experiments on your website. Growth hacking not only helps to gains conversions but also other growth KPIs, along with boosted revenue.
Fine-Tuning Checkout Optimization Using A/B Testing
Optimization of the Checkout experience is as important as improving the homepage. Resolve the problem areas that concern users by tweaking design and elements. Here is the list of ideas for checkout page A/B testing to keep the abandoned carts away Online shops are no stranger to abandoned checkout problems…
Mobile Navigation Menu A/B Testing: Examples and Best Practices
There are plenty of reasons to A/B test mobile menu experiments. This article captures the problems with a navigation menu for mobile sites and apps. The possible solutions are explained by the help of examples. Mobile navigation menus are a tough nut to crack when it comes to optimization, especially since…
VWO Testing Issues and How to Troubleshoot Them
The smooth process of A/B testing with VWO sometimes gets stuck with some issues like changes not showing up in variation, with experiment tracking, the difference in analytical data, and more. Troubleshooting solutions are explained below along with best tips for Experimenting with VWO. VWO is one of the tools we’ve mentioned in our…
Navigation Menu A/B Testing: Reasons to Do It Sooner Than Later
To channel the boosting traffic into the fruitful pages of your website having the best user-oriented navigation menu is a must. A/B test experiments help to optimize that navigation menu bar to show the most suitable and liked version for the best conversion rates possible. Reasons to do navigation menu A/B tests are…
How to Utilize Optimizely to the Fullest: Best Tips and Troubleshooting Solutions
Troubleshoot the problems that occur while building and running an A/B test experiment in optimizely like no traffic in a variation, single page application testing, integration with google analytics, the flash of original content, compatibility mode warning, etc. Troubleshooting these problems is fairly…