Companies, regardless of the industry, face not meeting their business goals. B2B companies are dissatisfied with the number of qualified leads they receive each month, eCommerce stores are dealing with a high abandonment rate, low visitor engagement is a problem for media and publishingcompanies. Some typical issues, such as leaks in the conversion funnel and drop-offs on the payment page, have an impact on these key conversion metrics.
When you merely want to test front-end modifications on your website, A/B testing is typically employed. Split URL testing, on the other hand, is utilized when you want to make significant modifications to an existing page, particularly in terms of design. You refuse to make any changes to the existing web page design for the sake of comparison.
Multivariate testing, when done correctly, can assist reduce the need for several and sequential A/B tests on a web page with comparable objectives. Concurrent testing with a larger number of variations saves time, money, and effort while allowing you to reach a conclusion as quickly as feasible.