• Fine-Tuning Checkout Optimization Using A/B Testing

    Fine-Tuning Checkout Optimization Using A/B Testing

    Optimization of the Checkout experience is as important as improving the homepage. Resolve the problem areas that concern users by tweaking design and elements. Here is the list of ideas for checkout page A/B testing to keep the abandoned carts away Online shops are no stranger to abandoned checkout problems...Read More »
  • Mobile Navigation Menu A/B Testing: Examples and Best Practices

    Mobile Navigation Menu A/B Testing: Examples and Best Practices

    There are plenty of reasons to A/B test mobile menu experiments. This article captures the problems with a navigation menu for mobile sites and apps. The possible solutions are explained by the help of examples. Mobile navigation menus are a tough nut to crack when it comes to optimization, especially since...Read More »
  • VWO Testing Issues and How to Troubleshoot Them

    VWO Testing Issues and How to Troubleshoot Them

    The smooth process of A/B testing with VWO sometimes gets stuck with some issues like changes not showing up in variation, with experiment tracking, the difference in analytical data, and more. Troubleshooting solutions are explained below along with best tips for Experimenting with VWO. VWO is one of the tools we’ve mentioned in our...Read More »
  • Navigation Menu A/B Testing: Reasons to Do It Sooner Than Later

    Navigation Menu A/B Testing: Reasons to Do It Sooner Than Later

    To channel the boosting traffic into the fruitful pages of your website having the best user-oriented navigation menu is a must. A/B test experiments help to optimize that navigation menu bar to show the most suitable and liked version for the best conversion rates possible. Reasons to do navigation menu A/B tests are...Read More »
  • How to Utilize Optimizely to the Fullest: Best Tips and Troubleshooting Solutions

    How to Utilize Optimizely to the Fullest: Best Tips and Troubleshooting Solutions

    Troubleshoot the problems that occur while building and running an A/B test experiment in optimizely like no traffic in a variation, single page application testing, integration with google analytics, the flash of original content, compatibility mode warning, etc. Troubleshooting these problems is fairly...Read More »
  • 7 Common Google Optimize and Optimize 360 Issues (And How to Fix Them)

    7 Common Google Optimize and Optimize 360 Issues (And How to Fix Them)

    After working with this tool for years we listed out some common Google testing issues, problems, and queries Like Pause experiments, personalization, about Google 360, integration with Google analytics, visual editors, and flickering/flashing of original content and single page application solutions.Read More »
  • 4 Types of E-commerce A/B Testing Ideas to try  (With 8 Specific Examples)

    4 Types of E-commerce A/B Testing Ideas to try (With 8 Specific Examples)

    With plenty of A/B testing idea guidelines in the pool of marketing and optimization options, figuring out what to test is more complex than ever. There are so many factors necessary in making a split-test experiment successful, and because there are so many guides with tons of ideas based on the most...Read More »
  • 8 Best A/B Testing Tools in 2020

    8 Best A/B Testing Tools in 2020

    Marketing tactics continually change to keep up with the latest technology and the availability of resources, and there are so many guides that claim to know how to increase traffic or conversions. One change can work for one site but not work for another, as every business is different — and so are their audiences. The same applies to A/B testing tools, too — one tool could do wonders...Read More »
  • Optimizely: Things You Need to Know Before You Opt for It in 2020

    Optimizely: Things You Need to Know Before You Opt for It in 2020

    Optimizely is a great tool that offers “experience optimization” and which is used for building and running A/B tests. In this article, we’ll discuss possible outcomes you can achieve by using Optimizely. We’ll answer questions such as Optimizely is an experimentation platform that helps developers build and run A/B tests...Read More »
  • Shopify A/B Testing With Google Optimize (With Examples)

    Shopify A/B Testing With Google Optimize (With Examples)

    Shopify stores are a huge part of the e-commerce industry. They have over 1 million merchants as of October 2019, which is enough competition for you already. According to Shopify, total revenue for 2018 was $1.073 billion. You may be feeling the pressure already. If the year was that great, why is your store’s conversion rate suffering? Despite having enough traffic...Read More »
  • Can Google Optimize be an alternative for Neat A/B testing?

    Can Google Optimize be an alternative for Neat A/B testing?

    Google Optimize is a great tool for building and running A/B tests. It may not be the best, but it is acknowledged as one of the best options out there because it’s the only free tool in the entire market. That’s among other more expensive optimization tools such as Optimizely, VWO, Unbounce, and more. Google Optimize allows users to build all kinds of tests, such as A/B...Read More »
  • How to Install Google Optimize on Shopify

    How to Install Google Optimize on Shopify

    Google Optimize is a platform for building and running A/B testing and personalization experiments. It’s often used to increase conversion rates and user satisfaction by testing different optimized versions of the website and its contents, and it’s similar to the other tools like Optimizely, VWO, Unbounce, Convert, and others. What sets Optimize apart from these others is that it provides...Read More »
  • Hotjar A/B Testing (and the Hotjar Integrations You Need to Maximize Test Results)

    Hotjar A/B Testing (and the Hotjar Integrations You Need to Maximize Test Results)

    Online businesses don’t have the opportunity to interact with their customers in person. Hotjar is a tool that helps e-businesses overcome that disadvantage by helping them better understand their users. It captures both the time spent and the actions of their visitors, which results in visual representations of user behavior.Read More »
  • Google Optimize Free vs. Optimize 360: Do You Really Need to Upgrade?

    Google Optimize Free vs. Optimize 360: Do You Really Need to Upgrade?

    Google Optimize is the only truly free A/B testing tool available as of right now, and it’s a budget-saver option. The tool provides almost everything required for basic site testing. Of course, there are a few ways this tool cannot compete with expensive competitors. For that, Google offers an upgrade to Optimize 360. Being a paid version...Read More »
  • 5 Common A/B Testing Problems and How to Overcome Them

    5 Common A/B Testing Problems and How to Overcome Them

    A/B testing is easy enough to get started, but as your testing process progresses, you’ll probably want more innovative options. And that’s when problems arise and the process gets tricky. According to Adobe, 82% of digital marketing respondents say that knowing how to test effectively “poses a challenge for their organizations.”Read More »
  • 9 Reasons to Outsource A/B Testing (Even if You Still Handle Some Testing In-house)

    9 Reasons to Outsource A/B Testing (Even if You Still Handle Some Testing In-house)

    In an e-business oriented market, conversion rate optimization (CRO) is a helping hand to push company growth forward. However, some businesses may not have tried it for any number of reasons, one of which could be not having an A/B test developer in house.Read More »
  • How to Avoid Flickering/Flashes in A/B Tests

    How to Avoid Flickering/Flashes in A/B Tests

    A/B testing is a great way to identify conversion optimization opportunities on your website, but getting a test set up correctly is not always a walk in the park. One of the most common issues we see during A/B testing involves flickering or flashing, also known as FOOC- (Flash of Original Content). With this problem, you may see the original content you...Read More »
  • How to Run A/B Tests on Dynamic Pages or Single Page Applications (SPAs) on Optimizely and Google Optimize

    How to Run A/B Tests on Dynamic Pages or Single Page Applications (SPAs) on Optimizely and Google Optimize

    On dynamic web pages or SPAs (single-page applications), the content of a web page usually gets updated based on various events after the initial page has loaded. If there is an A/B test running on the page, the updated dynamic content can sometimes overwrite the changes made by the test.Read More »
  • How Netflix and Amazon Use Data for Growth (and What A/B Testing Can Do for Your Business)

    How Netflix and Amazon Use Data for Growth (and What A/B Testing Can Do for Your Business)

    Despite the ever-changing landscape of the internet, Netflix, Amazon, and YouTube are still going strong. But what’s the secret behind their consistent growth rate? Optimization. These companies have found ways to ensure they are always relevant. Their audience is never bored because these bigger-than-life companies regularly come up withRead More »
  • This Is What Conversion Rate Optimization Actually Is

    This Is What Conversion Rate Optimization Actually Is

    Conversion rate optimization is a scientific approach to increasing the percentage of visitors who turn into customers. It uses collected data, analytics and ideas to prepare a hypothesis on how to improve conversions. Then, you’ll use, A/B testing to prove your hypothesis and achieve your desired goals. The aim is to bring in more revenue, and it can be used on any medium or platform where youRead More »
  • How to Fix This Common Google Optimize Visual Editor Loading Issue: “This page uses security features that are incompatible with the Optimize editor”

    How to Fix This Common Google Optimize Visual Editor Loading Issue: “This page uses security features that are incompatible with the Optimize editor”

    Are you having difficulty loading the Google Optimize visual editor? Many users need a visual editor to apply visual changes to a web page when trying to edit the variant in Google Optimize. But users often encounter the error messageRead More »
  • Recommendation Engines: How to Get Them Right With A/B Testing

    Recommendation Engines: How to Get Them Right With A/B Testing

    Did you ever wonder how Netflix makes you binge watch a whole series which eventually becomes your favorite? How about the way e-commerce websites like Amazon use the rather famous “Customers Who Bought This Item Also Bought” trick? Now, just imagine if you got to apply these methods to your website. How impactful would that be?Read More »
  • Case Study: How an A/B Test Improved Oflara’s Conversion Rate by 60%

    Case Study: How an A/B Test Improved Oflara’s Conversion Rate by 60%

    Let’s say you have thousands of visitors on your website. Still, the conversion rate is not increasing the way it should? It must be frustrating to see your products getting an audience and still not impressing anyone enough to spend their money. In other words, majority of the traffic is not evenRead More »
  • A Step-By-Step Guide to Implementing a Simple Recommendation Engine Using Google Optimize

    A Step-By-Step Guide to Implementing a Simple Recommendation Engine Using Google Optimize

    Our e-commerce client (OFLARA) sells high-quality crystal jewelry online. They approached us with an idea to implement a product recommendation section to upsell with an Add to Cart popup. This recommendation section enabled their customers to easily add more products to cartsRead More »

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