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How an A/B Test Improved the Conversion Rate By 60%

Let’s say you have thousands of visitors on your website. Still, the conversion rate is not increasing the way it...

Step by step guide to implement simple Recommendation Engine using Google Optimize

One of our e-commerce client (OFLARA) who sells high-quality crystal jewelry online approached us with an idea to implement a...

Recommendation Engine: How to get it right with A/B testing.

Did you ever wonder how Netflix makes you binge watch a whole series which eventually becomes your favorite? How about...