To increase sales, your Shopify store needs more traffic. This traffic subsequently must be converted into sales. But it can be difficult and time-consuming to figure out how to achieve this.
To be honest, there is no such thing as a one-size-fits-all answer. In this article, we explore a collection of Shopify tools to help you analyze your competitor’s Shopify website for your benefit.
Analyzing a competitor’s website allows you to learn more about their company strategy, best-selling goods, effective advertising campaigns, where they spend the majority of their marketing dollars, and so on. This provides you with information, consumer insight, and inspiration from rivals in order to operate a successful Shopify shop.
These tools will provide you with the extra push you need to beat the competition. Without any delay, let’s explore your competitor’s business.
The Tools You Need (and How To Use Them)
Google is an excellent resource for researching your rivals. For example, you can use Google Alerts to track anything on the internet. This will produce daily notifications containing all news and mentions of any given subject found everywhere online.
You can input any brand name or keywords you wish to track, and Google Alerts will do the rest.
Site performance is important not just for the customer’s experience with the business, but also for Google. Loading speed is a ranking metric utilized by the Google algorithm, and if you have slow-loading pages, you’ll most likely be penalized.
GTMetrix is a free application that allows you to see how your site performs, uncover why it’s sluggish, and identify improvement options.
However, you can also use it to compare the speeds of rival Shopify businesses. If you’re wondering why they’re outranking you in search, this tool could help you figure it out.
Facebook Ads Preview
The majority of the time, Shopify businesses use Facebook advertisements. There are several tools available to assist you in researching Facebook advertising, but we think visiting the business’s Facebook ads page is the best strategy.
First, go to the Facebook ad library by clicking here: https://www.facebook.com/ads/library.
Enter the name of the Shopify store for which you wish to look into the advertising, and then click All Ads. It will return previews of all advertising for that company. It shows when the ad began airing, and if you tap See Ad Details, you’ll see the real ad as it appears in consumer feeds.
Shopify Inspector is a Chrome plugin that bills itself as the best source of competitive knowledge about ecommerce companies. Shopify Inspector has categorized nearly one million Shopify sites, and you can quickly get data about rival companies with a few clicks.
This tool helps uncover the strategies of rival shops’ successes, providing inspiration and information that you can apply to boost the effectiveness of your own business.
Mention is a service that allows “brands and agencies to watch the web, listen to the customers, and manage social media.” As a result, it not only assists you in monitoring and tracking other rival businesses, but it also allows you to manage your own internet reputation.
The primary goal of monitoring your Shopify competition is to find areas of weakness, revealing chances for you to get ahead. You’ll discover additional platforms your competitors are selling on, deals they’re providing their consumers, and methods they use to market their items — so you can do the same (and more!) to grab their business and make more sales of your own.
Xpareto makes no attempt to conceal its purpose. This is apparent by their homepage, which boasts, “Spy on top ecommerce stores. Now you can reverse engineer these proven winners to replicate their success!”
This is a straightforward, free utility that does just what it says on the label. It enables you to replicate the most successful parts of your rivals’ stores, from marketing campaigns to best-selling goods. This is a very useful tool for a novice Shopify business owner who is just getting started and wants to learn about different e-commerce business strategies.
Moz Link Explorer
Moz created the Domain Authority (DA) measure. It rates domains on a scale of 1 to 100 using a proprietary methodology, with 100 being the highest score. Moz calculates the DA score and forecasts how high your webpage will rank in search engine rankings based on linking root domains (unique domains connecting to your domain) and the number of available links.
Investigating how your competitors’ domain authority compares to your own reveals who your true competition is. Is your domain authority comparable? Is it significantly higher than that of a big competitor? Is your rival outranking you in terms of domain authority? Having the answers to these questions will help you determine how much additional time and attention you should put into link development.
BuiltWith goes beyond SEO and search results by examining the store’s internal operations to determine what is driving its achievement. This tool helps determine which platform is running your rivals’ websites, what is generating sales for the business, and what you can do to catch up.
BuiltWith has collected crucial information from 670+ million web pages, which most likely include those of your rivals. BuiltWith attempts to index all registered domains on the internet, so locating data about your competitors should be easy.
Ahrefs offers a range of SEO marketing strategies for Shopify shop keepers, but the Website Explorer tool is the one most applicable for snooping on your Shopify competition. This enables you to get an in-depth view of any web page or URL’s organic engine activity and backlink profile.
The majority of successful e-commerce businesses receive a lot of organic search traffic for targeted keywords. The competition that ranks higher in search results costs you a fortune in missed sales. As a result, you’ll need to do everything possible to outperform them and fight for a share of their traffic.
Content is king, and if your rivals are generating more quality info around your target topics than you are, it stands to reason they would rank higher in organic search than you are. Utilizing BuzzSumo, you can pin down the highest-performing keywords, what kind of content is ranking well, where it was shared, how and when it was shared, and by whom.
This helps identify the companies or individuals who are targeting your topics so that you can either collaborate with them (in the case of influencers) or outperform them (in the case of competitors). It’s easy to see how BuzzSumo can help you improve your content to rank higher in search engines and become more visible than your Shopify competition.
SEMRush bills itself as an all-in-one marketing toolkit, and it offers a thorough array of tools with a heavy emphasis on search engine optimization. Another key advantage it gives to both enterprise-level Shopify businesses and smaller retailers is in-depth competitor monitoring. This can help you replicate the finest SEO methods, identify market gaps, and exploit vulnerabilities in your rivals’ efforts.
In addition to spying on your Shopify competition, you can use SEMRush to run SEO audits, track daily rankings, keywords for research, and more.
We hope that through this article, you have a better understanding of how to use various tools and methods to analyze your competitors’ websites to get a competitive edge. You can decide which information you want about which competitor and then go after it using these tools.
In addition, our Shopify e-commerce services are designed to provide you complete control over your Shopify site by allowing you to easily manage goods, content, and orders. You can rely on our well-regarded Shopify Development Service teams to handle everything, from the initial setup of an online store to its ongoing management. We build custom functionality using the Liquid file and make sure maximum capabilities are utilized to maintain the standard of the current theme. Because of our expertise with numerous themes and our understanding of Liquid files, we can quickly explore, identify, and address issues.
Contact us to find out more.