Menu
A/B test development is our core service, and we’ve mastered every part of the design, development, and QA process. Our tests are developed rapidly yet meticulously, and our expertise incorporates numerous tools and tactics outside the testing platform itself. Nobody develops Split tests quite like BrillMark.
Multivariate testing takes split testing to the next level, both in terms of complexity and potential benefits. It’s crucial that these tests are run flawlessly in order to gain accurate data and make accurate conclusions, and as always our team has you covered.
Split testing and heatmaps go hand in hand, but tracking heatmap data at the variation level requires additional setup and development. For this reason, we are ready to properly integrate popular heatmap suite Hotjar for our clients.
We have no problem developing complex tests that interact directly with APIs. Whether you want to pull data from an internal service or external AWS service we got you covered.
Setting up a new testing platform may seem like a trivial task, but improper installation is a common problem that results in inaccurate testing data. After working with hundreds of sites, we know how to do it right, whether deploying directly on the site or through tag manager.
Marketing platforms like Marketo, Hubspot, or Clearbit are a huge expense, and failing to integrate them with a testing platform is a common oversight that, if prevented, could save you significant amounts of resources. We can quickly and easily integrate your platforms, allowing you to collect audience data through your marketing platform and then target users directly through your testing platform.
Testing development often requires setting up and managing tags to track goals, trigger events, and more. We’ve worked with all types of tag management systems, and most importantly, we understand how critical tag management is to getting accurate testing results.
While we are focused on building and running accurate experiments, we understand that every platform captures and displays testing results differently. When needed, we’ll happily help you develop additional reports to identify the exact data and insights you are looking for.
“I’ve never worked with AB test development team that is more knowledgable or as fast as the BrillMark team”
We have over 5,000 experiments under our belt, we’ve run complex tests using every available platform and tool in the industry!
Convert has a simple one-code installation, advanced developer options to bring the most ambitious hypotheses to life, personalization features for heightened traffic engagement and SmartInsert Protection™ for reduced flickering. These advantages make it one of the most popular optimization choice of agencies and enterprises alike.
Adobe Target is a reliable optimization tool with some unique capabilities. Its Automated Optimization Engine puts machine learning to work for you, allowing you to automatically optimize around a conversion target. It’s a complex tool with complex integration requirements, but with BrillMark in your corner, you can take full advantage of its capabilities.
FunnelEnvy Pro offers a great entry point for running tests with AI-based predictions. The tool’s unique Predictive Revenue Optimization seeks to optimize user experience across the entire website journey rather than breaking that journey down into segments. BrillMark has worked extensively with FunnelEnvy Pro and can help you fully leverage the tool for your website.
“BrillMark has been a great partner and their team is instrumental to our success. They give us a depth of technical talent and experience that we’ve come to rely on at FunnelEnvy.”
Website experimentation starts with auditing your website to identify critical areas and then creating improvement strategies to be tested against the Control. This can be done by a CRO agency or your own in-house team. Once you have your testing requirements in place, it’s time for BrillMark to take over.
Our role starts when you decide what are the requirements and parameters for your website experiment. Our experts will design a technical specification for the proposed test, assess the approximate number of hours required, and send you an estimated quote for your approval.
Once the technical specification has been approved, our team will develop the test locally, move the test to testing platform of your choice, and apply the optimal platform-specific settings afterwards. Next, the developed test is sent to our quality assurance department for rigorous review, and once test acceptance criteria is finalized, and the test is sent to you for final approval.
Once you’ve reviewed and approved the developed test, it’s time to go live! We will monitor the tests closely for 24 to 48 hours to ensure that the test is performing as designed, and that all goals and metrics are being tracked correctly.
“Working with BrillMark to help our CRO agency has been a fantastic experience. The team is responsive, thorough, and act as an extension of our in-house team. I highly recommend them to anyone looking for quality development resources”
Founder & Head of Optimization
Test Triggers
Perfect solution for E-commerce companies and CRO agencies with previously established test development processes and predictable demand for development services
Good option for businesses that would like to get started with testing development by establishing testing 'culture' or to test out our services
Are you looking for an expert team to optimize your testing process?
Send us an email and we will get back to you as soon as possible!