Plan Your Test, We’ll Do The Rest

If you’re looking for a team that can reliably build and execute complex experiments across any device, application, or platform, you’ll love working with us!

Trusted by 200+ Leading Agencies and Global Brands

Across DTC, B2B, B2C, and eCommerce, our advanced A/B test development and digital solutions consistently drive measurable growth. Join the companies that rely on BrillMark to elevate their experimentation strategy.

Our Services

A/B Testing & Experimentation

A/B Testing & CRO

Sophisticated testing and optimization strategies to maximize revenue and engagement.

Performance Optimization

Enhanced page speed, security, and site performance for better UX and SEO rankings.

Analytics & Tracking

Actionable insights into customer behavior, sales performance, and marketing effectiveness.

Deploy with full implementation

Handle everything from coding variations to configuring tests on Convert, Kameleon, Optimizely, VWO, Adobe Target, and more. Ensuring flawless test delivery

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Shopify & E-commerce Development

Custom Store Development

esponsive online stores that reflect your brand and deliver exceptional user experiences.

Platform Migration

Seamless migration to Shopify, BigCommerce, or WooCommerce to leverage advanced features.

Third-Party Integration

Configure apps, plugins, and extensions to extend functionality and streamline operations.

Mobile Optimization

Seamless shopping experiences across all devices to capture customers wherever they are.

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WordPress & Web Development

Flexible Development

Tailored WordPress solutions including custom themes, headless applications, WooCommerce extensions, Gutenberg blocks, and multisite management.

CMS Integration

Track form submissions via seamless integration methods for efficient lead flow to your CMS platform.

Performance Audit

Identify loopholes blocking your site’s performance and recommend optimal solutions.

WordPress Third-Party Integration

Configure apps, plugins, and extensions to extend functionality and streamline operations.

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Custom Website Development

Landing Page Development

Build landing pages for A/B testing from design to deployment with UI/UX best practices included.

Custom Sections Build

Prioritize custom features to create unique elements that make your website exceptional.

Design Support

Elevate your original design toward your sales funnel endpoint with UI/UX expertise.

Campaign Development

Help with marketing campaigns including event pages, pop-ups, redirection tests, etc., built from scratch.

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A/B Test Mockups & Design

User-Centered Design

Crafting experiences that meet the needs and preferences of your audience.

Brand Alignment

Ensuring designs are consistent with your brand identity and messaging

Mobile Optimization

Designing with a mobile-first approach for optimal performance on all devices.

Iterative Feedback

Process Collaborating with you to refine designs until they are perfect.

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Quality Assurance for A/B Test & Experiments

Comprehensive Testing

Functional, usability, performance, and security testing across all devices and browsers with thorough pre-launch and post-launch checks.

Detailed Documentation

Transparent, detailed reports on issues found and steps taken to resolve them.

Goal and Metric Alignment

Set up and review goals, metrics, and KPIs to provide precise tracking and actionable insights.

Empowering Insights

Beyond bug fixing, we provide insights to help you make informed decisions and enhance future projects.

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A/B Testing Goal Setup & Event Tracking

Custom Google Analytics

Implementation Setting up tools like Google Analytics 4, Mixpanel, or your preferred platform.

Goal and Event

Tracking Configuring key performance indicators specific to your business objectives.

Data Analysis and Reporting

Translating raw data into meaningful insights.

Integration & Goal Setup

We help to integrate third party analytics with the store via best practices for consistent tracking all across.

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Conversion Rate Optimization (CRO) Strategies

Comprehensive Audits

Assessing your site’s current performance and identifying areas for improvement.

Hypothesis Development

Formulating strategies based on data and best practices.

Implementation and Testing

Executing changes and measuring their impact.

Expert Analysis

Years of experience translating into actionable recommendations.

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Dedicated Development Resources

Flexible Engagements

Options ranging from short-term assignments to long-term collaborations.

Diverse Skill Sets

Developers proficient in various technologies and platforms.

Seamless Collaboration

Integrating with your existing processes and tools.

Cost-Effective

Solutions Accessing top talent without the overhead of full-time staff.

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Imagine A Test… Any Test

From simple redesign tests to complex API-based tests and multi-platform experiments, we got you covered!

A/B ‘Split’ Testing

A/B test development is our core service, and we’ve mastered every part of the design, development, and QA process. Our tests are developed rapidly yet meticulously, and our expertise incorporates numerous tools and tactics outside the testing platform itself. Nobody develops Split tests quite like BrillMark.

Multivariate Testing

Multivariate testing takes split testing to the next level, both in terms of complexity and potential benefits. It’s crucial that these tests are run flawlessly in order to gain accurate data and make accurate conclusions, and as always our team has you covered.

Hotjar Integration

Split testing and heatmaps go hand in hand, but tracking heatmap data at the variation level requires additional setup and development. For this reason, we are ready to properly integrate popular heatmap suite Hotjar for our clients.

API Based Testing

We have no problem developing complex tests that interact directly with APIs. Whether you want to pull data from an internal service or external AWS service we got you covered.

Testing Platform Setup

Setting up a new testing platform may seem like a trivial task, but improper installation is a common problem that results in inaccurate testing data. After working with hundreds of sites, we know how to do it right, whether deploying directly on the site or through tag manager.

Marketing Platform Integration

Marketing platforms like Marketo, Hubspot, or Clearbit are a huge expense, and failing to integrate them with a testing platform is a common oversight that, if prevented, could save you significant amounts of resources. We can quickly and easily integrate your platforms, allowing you to collect audience data through your marketing platform and then target users directly through your testing platform.

Tag Creation & Management

Testing development often requires setting up and managing tags to track goals, trigger events, and more. We’ve worked with all types of tag management systems, and most importantly, we understand how critical tag management is to getting accurate testing results.

CRO Analytics

While we are focused on building and running accurate experiments, we understand that every platform captures and displays testing results differently. When needed, we’ll happily help you develop additional reports to identify the exact data and insights you are looking for.

Have a Test in Mind?

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Any Platform, Any Software

We have over 5,000 experiments under our belt, we’ve run complex tests using every available platform and tool in the industry!

Optimizely is the #1 most used testing tool by a wide margin. It offers the best user experience of any tool on the market while providing the horsepower needed to smoothly run A/B, Multivariate, and Personalization campaigns. Here at BrillMark, we love using Optimizely, and we’ve developed some tricks and strategies to maximize its potential over the years. Read more

Convert has a simple one-code installation, advanced developer options to bring the most ambitious hypotheses to life, personalization features for heightened traffic engagement and SmartInsert Protection™ for reduced flickering. These advantages make it one of the most popular optimization choice of agencies and enterprises alike.

Adobe Target is a reliable optimization tool with some unique capabilities. Its Automated Optimization Engine puts machine learning to work for you, allowing you to automatically optimize around a conversion target. It’s a complex tool with complex integration requirements, but with BrillMark in your corner, you can take full advantage of its capabilities.

Visual Website Optimizer, more commonly known as VWO, is popular among marketers. It provides a variety of useful functions in one place, offers an amazing visual interface, and appealing, easy to interpret reports. BrillMark has worked extensively with VWO, and while it’s not a particularly complex tool, we know how to use it to its fullest potential.

Monetate makes it easy to A/B test anywhere across your digital properties. Experiment throughout the customer journey to understand what resonates, so you can optimize every step of the way. Choose which metrics to optimize against, and track the impact of your tests in real time with the help of experienced BrillMark developers.

AB Tasty helps companies optimize it every step of the way. This is the platform for customer experience optimization, with features like experimentation, personalization, and product optimization to streamline your users along the buyer journey. Throughout this journey, BrillMark can help you achieve your goals, whether your KPI is a fast conversion, a subscription, or frequency of use, AB Tasty is built to optimize every digital touchpoint from paid landing page to mobile checkout.

Our Process

At BrillMark, we follow a collaborative process designed to deliver exceptional results across all our services. Our methodology ensures each project is tailored to your needs and achieves your business objectives.