Say goodbye to UA. Say hello to GA4!

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Get a full view of your website’s performance with Google’s latest upgrade!

Elevate Your Online Performance with Elite GA4 Solutions

GA4 Services

Improved data collection brings new conversion measurement methods and enhanced reporting options.

Comprehensive GA4 Setup and Configuration

Dive into our detailed GA4 setup checklist to ensure your analytics are correctly implemented from the get-go.

Optimize Your Marketing with Attribution & Channel Groupings

Refine your strategies with attribution configurations and custom channel group definitions, aligning your efforts with your audience’s journey.

Unlock Insights with Custom Events & Conversions

Tailor your tracking with custom events and conversions, capturing every critical interaction on your site.

Advanced User Tracking and Data Collection

Elevate your data accuracy with User-ID setup and the measurement protocol, ensuring you capture every user interaction.

Enhanced Data Analysis with Advanced Reporting Tools

Leverage our specialized reporting services, including freeforms, funnel, path, and segment overlap explorations for deep insights.

Customize Your Analytics Experience

Tailor your analytics to fit your needs with customized data filters, retention policies, imports, and collection settings.

Unleash Growth with the Power of Brillmark + Convert Experiences 

Worried about data loss during GA4 Transition from UA?

Here is how Brillmark can help! Brillmark has a proven track record with over 100+ successful migrations to Google Analytics 4.

Our expert team not only handles the migration process with ease but also provides tag management and Data Studio reporting support.

The migration Step include

Our process for migrating to Google Analytics 4 includes the following steps:

Evaluation of Universal Analytics Account: We will assess the properties in your existing Universal Analytics account.
E-commerce Event Tracking Configuration: Our team will handle the complete event tracking setup so that you can easily monitor custom events like purchases and add-to-carts.
Setup of Google Analytics 4 Account: Our team of professionals will guide you in creating a new GA4 account and ensure its proper configuration.
GA4 Data Tracking and Testing: We will review your Google Analytics account to ensure that all data is tracked accurately and help you develop a plan tailored to your specific needs.
Setup of Google Tag Manager Account: Our experts will assist you in setting up a Google Tag Manager account, which is a prerequisite for migrating to Google Analytics 4.

Related Services

Google Analytics Audit
Google Tag Manager Implementation
Google Data Studio Solution (Looker Studio)

We work with 90+ of your favorite tools:

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Interested in working with BrillMark? Our process is designed to seamlessly integrate with your team and your campaigns.

Get started with GA4 migration with our
Google Analytics experts to ensure a smooth transition.

Frequently Asked Questions

Brillmark services are created to make it easier to track GA4 property in parallel with your current UA solution. You will receive a new GA4 property implementation if you don’t already have an active UA property.

You are only allowed to use it on one website, including your base domain and any sub-domains. For the best strategy if you have many domains, get in touch with our specialists.

There is no better choice; certain things will need to be set up from scratch in GA4 and others can be imported from UA.

By 01 July 2023, you must migrate to GA4.

If you want to monitor user activity (events/goals/source) on your website or mobile app, you must migrate to Google Analytics 4 (GA4) by July 1, 2023, as Google Universal Analytics will cease to record new hits after that date.

More significantly, GA4 provides new capabilities to assist you in adjusting to the privacy and technological landscape’s constant change. It also includes novel machine learning features like Cross-device Tracking and Path Exploration.

Expect significant changes in GA4 including a new interface, increased role of machine learning, and redefined metrics.

Prepare for a learning curve and start the migration process early for success.

GA4 has been marketed as privacy-focused and can operate with or without cookies. With the use of machine learning and statistical modeling, GA4 can compensate for data gaps in a cookie-less world.

The time required for GA4 migration is determined by a variety of factors, including data layers, the number of items to be migrated, and so on.

Yes, We can use data layer codes. Usually, we advise the company to have its own internal tech team or outside agency put this code into action.

Yes, we can create custom events with custom parameters and names to collect information specific to your company.

To begin, go to the Configure menu, which is the last item on the left-hand navigation. Events, Conversions, and Audiences are added to the Configure menu.

Let’s Get In Touch!

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