Top Trending Shopify Stores for Inspiration in 2022

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Top-Inspiration-Shopify-Store-Brillmark

In 2014 E-commerce world wide sales were at 1336 billion dollars, today that number is 314% higher and we stand at 5542 billion. Along with an increase in sales, we are also seeing an increase in competition. At this point it’s not enough to have a one-of-a-kind product, you also need a one-of-a-kind website to engage your target audience and, more significantly, transform that audience into enthusiastic brand advocates.

A visually appealing Shopify website may attract a huge audience and potentially serve as your whole marketing presentation.

It is always good to have a team of experts like Brillmark work on your Shopify store, as the years of experience will help you in generating and executing the ideas that will make your website stand out.

To help you distinguish your website from millions of others, we’ve compiled a list of some of the finest Shopify businesses to serve as inspiration for your own.

Ecommerce Insight from the Best Shopify Store Examples

Kylie Cosmetics

Kylie Jenner’s Cosmetics company is one of the most well-known firms that use Shopify today. Jenner’s website effectively conveys her glamorized brand, showcasing her beauty products against a bubble gum pink backdrop.

Key Takeaways:

  • Kylie cosmetics mentions the key values of the brand, such as vegan, paraben-free, etc on the homepage itself.
    Kylie Cosmetics Shopify Theme| Brillmark
  • Bestseller goods, lipstick kits, are displayed first on the website, with “top sellers” just below.
    Kylie Cosmetics Interface | Brillmark
  • Kylie’s site is bright and colorful. While this aesthetic may not be to every consumer’s taste, it resonates with her target demographic which has been proven time and time again by products selling out within minutes of becoming available on the site..
  • To ensure that no one misses out on new launches and upcoming lines, the website has a pop-up to register for the newsletter.
    Kylie beauties newsletter page | Brillmark
  • The search bar and order cart are both available on the homepage.
    Kylie beauties homepage| Brillmark
  • The header is sticky with all the necessary information. So even if you want to scroll, you can revert directly back to it rather than scrolling up.
    Header example| Brillmark
  • Purchase urgency is available on the sticky header.
  • This website uses Feedfy. The application allows you to easily transfer product information from your Shopify store to your Instagram account, as well as adding a shoppable Instagram feed slider to your site.
  • All the Product features are available in the front and center of the product page.
    Kylie Beauty product page | Brillmark
  • With after pay, customers can do the payments in installments.
    Payment Gateway | Brillmark LLC

Note:

If you are facing issues with your payment gateway setup. Let us helpyou.

Kith

KITH has been producing clothing for men, women, and children since 2011. In an unusual turn, the fashion label launched a KITH Snacks boutique in 2015 to sell sweet treats. The company is well-known for its “Snarkitecture” and unique sense of humor. KITH covers a range of personalities, which has been beneficial to the company.

Key takeaways:

  • This business connects with its consumers through experiential marketing, which drives more visitors to their Shopify store.
  • When you visit the site it shows a pop-up mentioning important factors to be considered while shopping, such as currency details, lower shipping rates, locations, etc.
    Kith Homepage example | Brillmark
  • A video of their showroom gives customers a virtual experience while browsing the website.
  • You can find all the necessary information on the homepage on the left side of the screen.
    Location View Example | Brillmark
  • KITH’s Snark Park location in New York presents Treats as well as branded clothing. It features museum-quality art displays in a cleverly marketed environment.

Hydrant

Hydrant is a rapidly expanding Shopify store that addresses the issue of modern-day dehydration. They provide electrolyte mixtures in handy packages to assist people on the move to stay hydrated. We just have one word for you: quizzes.

Key takeaways:

  • When you click on the link you can see a pop-up for a $5 discount code you get if you enter your email address.

Note:

11.09 % is the average conversion rate for pop-ups. Still don’t have it on your website? Need help? Reach out.
Pop-up bar example | Brillmark

  • Hydrants marketing team came up with a genius idea to include a quiz on their website. Not only is this a great way to assist customers in determining the optimal Hydrant product combination but also encourages customers to genuinely engage with the website.
    Top Shopify Stores for Inspiration in 2022-Brillmark
  • To sweeten the deal, Hydrant also provides a significant discount to clients who complete the quiz. In layman’s terms, quizzes are a very efficient method of bringing prospective consumers into your funnel.
  • The header is sticky with all the necessary information. So even if you want to scroll, you still can quickly redirect to other options rather than scrolling up.
    Brillmark-Top Shopify Stores for Inspiration in 2022
  • They mention their new products at the top of the homepage on the sticky header.
    Header example for shopify
  • The bottom of the homepage features reviews by customers.
    Review button example fro shopify store
  • The best thing is you don’t need to go to any other page to access anything, everything important is available on the homepage.

Empathy Wines

Empathy Wines is an online only wine producer and retailer. Rather than adding intermediaries to their business strategy, they blend all of their wines directly, delivering the benefits to their wine-loving customers.

Key takeaways:

  • Empathy Wines offers their patrons an experience beyond their wine subscriptions with Club Empathy, which is a private club for wine enthusiasts. The best part? Subscribers apply to enter the club while also receiving wine delivered right to their door.
    Multiple service option example by brillmark
  • How can you provide a limited set of consumers VIP treatment? Instead of giving it up for free, follow Empathy Wines’ lead. Concierge services through VIP programs such as Club Empathy are always popular with shoppers. It saves them time shopping and allows them to obtain wine faster—a genuine win-win situation.
  • When you go to the website the first pop-up will request age confirmation.
    Pop up bar example by brillmark
  • The header is sticky with all the necessary information. So even if you want to scroll you still can directly go back to other options rather than scrolling up.
    Empathy Wine header example by brillmark
  • Empathy Wines market their best seller or fan-favorite products on the homepage itself.
    Special product homepage example | Brillmark
  • They mention the offers and everything right on the top of the homepage and since it is sticky, customers can notice it soon.
    Homepage top offer example by brillmark
    Homepage top offer example by brillmark
  • They include new products on the homepage as a slide show.
    Homepage Banner with slider example by brillmark
  • When you scroll down on the homepage you can see a box to submit your email address to subscribe to the newsletter.
    Information taking part example by brillmark

Gymshark

Gymshark’s story has been a huge success in 2020, and the business is now one of the most popular Shopify merchants. Ben Francis, a student, founded the gym clothing firm, which has grown from Ben personally shipping out orders in jiffy bags from his garage to being valued at $1.4 billion in just 8 years.

Fewer than 25 UK firms have ever accomplished this, with only eight having done so since 2001.

The company continues to expand month after month and shows no indications of slowing down. It’s not just a cool Shopify store, but it’s also a terrific example of a successful site on the Shopify platform.

Key takeaways:

  • The header is sticky with all the necessary information. So even if you want to scroll you still can directly go back directly rather than scrolling all the way up.
  • Gymshark creates engaging fitness challenges with its customers.
    Gymshark engaging page example by Brillmark
  • The company has “Gymshark 66”. A challenge that encourages their customers to change their lives in 66 days by forming healthy habits. Part of the challenge is uploading their photos, usually wearing Gymshark clothing. This is a perfect example of connecting with your customers and building community while also getting user generated content you can use in your marketing efforts.
    Gymshark landing page view example by brillmark
  • They mention all the new products on the homepage itself.
    Gymshark homepage example | Best shopify theme blog- brillmark
    Gymshark example 02 | Brillmark
  • On the homepage itself, you can find clothing selection by gender.
    Top Shopify Stores for Inspiration in 2022 | Brillmark
  • They mention all the important details about discounts and payment delivery on the homepage.
    Top Shopify Stores for Inspiration in 2022| Discount page| Brillmark
  • You can subscribe to the newsletter by scrolling down on the homepage.
    Newsletter subscription example by brillmark

ColourPop Cosmetics

Seed Cosmetics launched this California-based beauty brand in 2014. ColourPop is famous for its low-cost, high quality, endless color option goods that are delivered directly to the user. ColourPop has established a cult following over the last 5 years by eliminating the middleman and offering high-end cosmetics at drug store pricing.

Key takeaways:

  • The header is sticky with all the necessary information. So even if you want to scroll you still can directly go back to other options without scrolling up.
    Colorpop header Top Shopify Stores for Inspiration in 2022 by brillmark
  • Current offers & freebies are at the top of the homepage itself.
    Colorpop offer Top Shopify Stores for Inspiration in 2022 Brillmark
  • They advertise their best selling and fan-favorite products on the homepage.
    Best selling items homepage example by brillmark
  • You can subscribe to their newsletter directly from the homepage itself.
    Newsletter subscription example by brillmark
  • ColourPop has several successful partnerships, both with influencers and with other companies such as Disney. This allows them to appeal to a wide range of customers with fun, creative products while also expanding their audience with the aid of a collaborating partner.
    Partnership collaboration example by Brillmark

Allbirds

Allbirds is a New Zealand-based firm that specializes in environmentally friendly footwear. It is a B-Corp that contributes to environmental organizations, utilizes recycled packaging, and gives back to underprivileged areas.

Key takeaways:

  • Transparency is achieved through the Allbirds Shopify site. While most companies avoid displaying their materials, Allbirds draws focus to them. This distinguishes their Shopify site from the competition.
  • The main USP is that it is eco-friendly, and the customers are frequently reminded with eco-conscious branding.
    Eco friendly Shopify shop example Brillmark
  • The header is sticky with all the necessary information. So even if you want to scroll you still can directly go back to other options rather than scrolling back up.
  • A gendered search is available at the top of the webpage.
    Allbirds landing page Top Shopify Stores for Inspiration in 2022 by brillmark
  • They also list and advertise their favorite or top-selling products on the homepage.
    Top selling items on homepage example by Brillmark
  • They have combined all the collections to easily navigate between each of them.
    Collection page example by Brillmark
  • The website presents a mission statement that explains how they are doing their part in sustaining the environment and what they are working towards.
    Work statement presenting example By brillmark
  • If you want to subscribe to the newsletter, you can easily scroll down the homepage and enter your email address.
    Newsletter subscription example Top Shopify Stores for Inspiration in 2022
  • They display social proof like the positive coverage and stories which positions visitors to trust the claims made by the brand.
    Social presentation example By Brilmark

Bombas

Bombas is a t-shirt and sock brand that strives to create comfortable yet stylish socks and apparel. They have not only reinvented the basic sock, but they are also committed to giving back. Bombas donates a portion of the proceeds from each sale to “someone affected by homelessness”.

Key takeaways:

  • When you visit the website you are greeted by a pop-up for a 20% discount on the shopping of your first order.
    Offer pop up example
  • The Bombas’ “purchase one, give one model” is brilliant. This technique has not only resulted in the business donating 30 million products to those who need it but has also increased Shopify traffic.

They even have a genuine counter on their website that shows how many goods they’ve contributed. Bombas provide customers a reason to pick their socks & t-shirts over cheaper alternatives that seem to be widely accessible.

Top Shopify Stores for Inspiration in 2022 Brillmark

  • They include a quiz on their website that assists customers in determining the optimal product combination for their requirements.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • They mention the top deals & offers on the top of the homepage above the sticky header.
    Sticky header example Brillmark
  • The header is sticky with all the necessary information. So even if you want to scroll you still can directly go back to other options rather than scrolling up.
    Header example for shopify store
  • If you want to subscribe to the newsletter you can easily scroll down the homepage and put your email address.
    Newsletter signup example

Ruggable

Ruggable isn’t your grandmother’s stuffy rug business. It’s a unique business with a unique twist: instead of typical carpets, this company sells a two-piece rug system- a non-slip pad and a topper carpet that can easily be removed and washed .

Their UPS is that changing your carpet doesn’t have to be difficult or expensive. Simply order a new “top” layer and you’re done. With hundreds of material options, designs, and some great collaborations clients can find exactly what they’re looking for regardless of their design preferences or needs.

Key takeaways:

  • They put a how-to video just above folds on the Shopify page. Ruggable discusses why it’s unique and whether you should purchase their product through a 5-second clip. If you’re fighting a losing war with consumer education, don’t just say it; demonstrate it.
    Presenting Video on home page example
  • When you go to the website you are greeted with a pop-up box with a message for mystery offers, which entices the customer to give up their e address.
    Mystery offers to attract customer
  • They mention all the offers, deals & freebies on the top of the homepage above the sticky header.
    Top Shopify Stores for Inspiration in 2022 brillmark
  • The header is sticky with all the necessary information. So even if you want to scroll you still can directly go back to other options rather than scrolling up.
  • They include a quiz on their website that assists customers in determining the optimal product for their requirements.
    Engaging features for shopify store
  • They mention their best selling product on the homepage itself.
    Best Selling items Shopify theme
  • When you scroll down the homepage you can find reviews by other customers.
    Shopify stores review app
  • You can subscribe to the newsletter and get access for 10% off on the first order.
    Shopify shop newsletter subscription

Culture Kings

Culture Kings is an Australian streetwear brand recognized for fusing music, sports, and fashion. Culture Kings is well-known in the hip-hop and R&B scene, even hosting DJs in-store on daily bases. Culture Kings relies on uniqueness and luxury. It has a section called The Vault where high-value clients can demand luxury enhancements to Culture King’s bracelets, rings, chains, and other accessories.

Key takeaways:

  • When you visit the website you are greeted by a pop-up notifying customers they can win a pair of sneakers by entering their email address.
    Offer example for Top Shopify Stores for Inspiration in 2022
  • This website asks for your permission to send you the notifications.
  • If you have a premium brand that is created on Shopify, you must combine exclusivity with a high level of experience. Can you provide enhanced services or goods that are only available to specific users? That is the secret to successfully advertising premium goods in a Shopify business.
    Exclusive Shop design for shopify
  • They mention all the top trending and the new upcoming products on the homepage itself.
    New arrival item presenting shopify shop example
  • You can sign up for some exclusive offers when you scroll down the home page.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • Culture King engages with the customers by creating competitions for the customers to participate in.
    Engaging menu bar example

Huel

Huel (Human Fuel) in 2021 has been one of the UK’s largest retail successes. Having been established in 2015 it offers nutritionally balanced food – initially in powder form, the company has expanded its range to include hot cuisine, snack bars, pre-mixed drinks, and much more, and it began to progress.

Key takeaways:

  • They mention the offers, deals & freebies on the top of the homepage on the sticky header.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • The header is sticky with all the necessary information. So even if you want to scroll you still can directly go back to other options rather than scrolling up.
    Header example for shopify store
  • It uses the Shopify platform to distribute nutrient-rich items to consumers in an increasing number of areas, demonstrating the platform’s flexibility and capacity to handle a large number of orders without a problem.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • It has a great minimalist design and is among the most famous Shopify shops.
  • To subscribe to the newsletter you don’t have to scroll to the end of the homepage. It will be available at the end of each scroll.
    Newsletter subscription example
  • They have mentioned their rating on the top of the homepage, it is the first thing the visitor sees when they visit the website.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • They have mentioned all the benefits of using the huel product on the homepage itself.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • They have shown the approval from the registered nutritionist & dieticians on the homepage.
    Expert suggestion presenting example on homepage
  • Reviews by the users are visible on the homepage. Social proof makes the claims trustworthy for the visitors.
    Top Shopify Stores for Inspiration in 2022 Brillmark

Note: 88% of consumers trust user reviews as much as personal recommendations. Still don’t have social proof? Get in touch with us

  • You can subscribe to the newsletter and join the VIP list to get updates on products & offers.
    Top Shopify Stores for Inspiration in 2022 Brillmark

Madsen Cycles

It doesn’t require much to capture people’s attention on social media with items as distinctive as Madsen Cycles’ iconic bucket bike.

Key takeaways:

  • Madsen takes advantage of this by adding a shoppable Instagram feed to its Shopify site through the Instafeed app. This enables you to turn organic UGC into extremely efficient advertisements.
  • Messenger is an additional component of the store’s marketing strategy. This software allows users to make purchases right in the Facebook Messenger chat window. It also enables customers to ask inquiries via Facebook Messenger while exploring your Shopify store.
  • On the product page, you will find all the descriptions & specifications of the available products.
    Product Details page example Brillmark
  • On each product page they mention reviews by previous customers.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • They have been mentioned in top magazines and newspapers. This contributes to brand awareness and creating trust between customers.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • The reviews are listed on the homepage itself.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • You can subscribe to the newsletter or join the movement by scrolling down on the homepage and sign up with your email address.
    Top Shopify Stores for Inspiration in 2022 Newsletter Example | Brillmark

Spigen

Spigen has sold millions of smartphone covers since its inception in 2007. The covers are famous because they are exceptionally sturdy—so robust that they have been authorized for military usage by the United States Department of Defense.

Key takeaways:

  • Spigen mentions the new products & collections on the top of the homepage.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • Spigen created a loyalty program for their business using the Smile.io application to keep their consumers returning.
  • Consumers can accumulate rewards by doing things like placing a purchase, creating a profile, following Spigen on Instagram, etc. Those credits can then be used for savings on future purchases. By providing such incentives, you will ensure customers follow the funnel, and help you raise conversion rates.
    Consumer offers & rewards example by brillmark
  • The header is sticky with all the necessary information. So even if you want to scroll you still can directly go back to other options directly rather than scrolling all the way up.
    Top Shopify Stores for Inspiration in 2022 Brillmark
  • Spigen has mentioned all the features, specifications, materials, etc. of every individual product on the product page itself.
    Items Features example by brillmark
  • They mention frequently brought together i.e they use the cross-selling method on the product page. For example, if someone is buying a phone cover they will also show a screen guard, phone stand, cardholder, etc.
    Frequently bought items presentation example by brillmark
  • Product page also has customer reviews
    Presenting Review Example By Brillmark

Conclusion

We hope that this post has provided you with insight on some of the most successful Shopify shops.
Even though the performance of these Shopify shops varies, they are all fantastic inspirations for a profitable e-commerce store.
If you like the idea of website audits to gain information on your competition , you can utilize these Shopify tools to study your competitors’ websites to get a competitive advantage.

Furthermore, our Shopify ecommerce services are designed to provide you complete control over your Shopify site by allowing you to easily manage goods, content, and orders. You can trust our well-known Shopify Development Service team to handle everything; from initial business setup to ongoing management. With the Liquid file, we develop new functionality while ensuring that maximum capabilities are employed to maintain the existing theme’s standard. Because of our experience with a wide range of themes and our understanding of Liquid files, we can quickly analyze, discover, and resolve difficulties.

Contact us to find out more.

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