Strategies for Boosting Traffic to Your Shopify Website

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Strategies to Boost Traffic on Shopify Store

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Shopify is a fantastic platform that can help you easily and accurately launch an online shop. However, just like any platform, sales will not materialize on their own. Generating sales on Shopify can be as easy as calling on your friends or as difficult as creating a complex Facebook marketing funnel. But we all have to start somewhere.

Here’s a step-by-step guide to making your sales debut on Shopify. We’ll explain how to get those first conversions and build momentum so you can earn even more transactions as you go.

Tips for Boosting Traffic

Upselling and Cross-Selling

What Is Upselling?

Upselling is a sales strategy in which a vendor urges a client to buy more expensive products, upgrades, or other add-ons in order to make more money.

“Do you want to upsize your order?” is a question many of us have encountered at some point. It’s an illustration of upselling or the practice of offering a little more expensive option than the one the buyer was contemplating initially.

What is upselling - Example

In this image, you can see the more expensive and higher end of the product with the base variant

What Is Cross-Selling?

The technique of offering a separate product or service to a client in order to improve the value of a sale is known as cross-selling. While buying a smartphone, you might have come across “Frequently bought together” or “Buy it with” options at some point. This is an example of cross-selling.

What Is Cross-Selling - Example

Benefits of Implementing Upselling and Cross-Selling

Upselling and cross-selling can be more successful than obtaining a net new customer for many organizations. Sometimes your consumers are unaware that a premium product is available, or they simply want further proof of why an upgrade (or bundle) is a better match for their needs.

When employing upselling to boost productivity, there are two major factors to take into account:

  • Make sure that your upsells are relevant to the initial offering.
  • Be aware of your clients’ expected pricing range.

The product must meet the consumer’s initial demands, but they may be uninterested in a slightly higher price if they already have an anchored number in mind. An anchor cost is frequently the first figure a consumer sees, and that it is the figure against which most other price brackets are compared. For the increased expense to be justified, the new model must be very similar to the previous.

If you want to implement upselling and cross-selling our well-known Shopify Development Service teams can help you set up everything for your Shopify store website.

Integrating Instagram

Integrating Instagram

In the Instagram post itself you can directly click on view products to buy or view the product

Integrating Instagram - Products

Instagram is among the world’s most popular social platforms, linking consumers, influencers, and companies with over 500 million users worldwide.

If you shoot interesting images, carefully use hashtags, and post at the proper times, you’ll be well on your way to developing a huge Instagram following of individuals who are interested in your items. Interaction with your followers is the key to perfecting your organic Instagram presence.

What are some of the best methods for interacting with your Instagram audience? To highlight your product development process, you might consider conducting challenges or getting behind the scenes.

Getting More Email Subscribers

Getting More Email Subscribers

Email marketing is one of the most cost-effective tools for increasing revenue and earning returns from consumers. According to a 2015 Forrester Research report, email accounts for around 17% of digital marketing expenditure but accounts for 24% of income.

Users can’t keep up with every tweet and Facebook post, but email can provide more intimate contact between companies and their subscribers. Individuals are still much more guarded about communications delivered to their private inboxes than they are about ones posted to their social feeds, which means that if they let you into their inboxes, they’re more likely to pay attention to what your emails say. Furthermore, email allows you to express things that you wouldn’t be able to say in a social network post, such as additional details about sales or products.

Email Marketing

Email marketing is one of the most effective ways to connect with consumers and generate revenue. Per Barilliance, the average e-commerce email marketing ROI is 3,800%, or $38 for every $1 invested.

It’s not enough to merely collect a large number of email addresses. For the channel to be a productive e-commerce marketing activity, you must then send regular, useful emails.

There are also several situations that are useful for sending emails that your readers will acknowledge:

  • As soon as a consumer makes a purchase, send them a welcome email.
  • Offer unique promo coupons and freebies.
  • Send out frequent emails to notify members of new discount offers, product suggestions, and if needed, corporate news.
  • Distribute relevant material to assist clients in making the most of their newly acquired products.
  • Thank your most valuable customers. Send a handwritten letter showing your gratitude for their patronage.
  • Request feedback. If someone views your website but does not buy anything, inquire regarding their experiences and how you can improve it.

Content Marketing

Every e-commerce store should think about blogging on a regular basis in order to engage with consumers and rank higher in search engine results. Consider aggressively showcasing your blog on your online store if you’re currently producing material.

Don’t forget that there are other ways to benefit from content marketing besides blogging:

  • Begin a podcast to showcase your skills or to strengthen your community.
  • Guest-blog on other sites and apps to increase exposure and earn backlinks, both of which aid SEO.
  • Develop long-form articles and tutorials to assist clients in making better use of your goods.


Products based on personalization

In this image, it is showing various options as per the search of the customer using personalization

Personalization is yet another successful marketing strategy for increasing online purchases. Customized experiences are given to visitors based on their previous activities and interests, using behavioral data.

Per BCG, customization may increase sales by up to 10%, but the potential is considerably bigger. Only 15% of businesses utilize technology to its full potential. You can also use customization to enhance the experience based on where your clients are in the world.

Leveraging UGC or Social Proof

Social proof is a psychological phenomenon in which people believe that the acts of others represent appropriate conduct in a specific scenario i.e people believe more in what others have an opinion about certain products or services rather than just going through the whole product feature sometimes.. Humans consider something to be “more accurate” if they witness others doing it as well. GoPro sells a lot of versatile action cameras, and they feature a lot of action photos of customers using their products on their Instagram.

Leveraging UGC or Social Proof - Example

User-generated content (UGC) is an excellent source of social proof and can take many different shapes. Customer reviews are technically UGC, but images of consumers actually utilizing your items are among the most successful kinds of UGC. Potential consumers will feel much more confident in buying your items whenever they see that individuals just like themselves do so on a regular basis.

Here are a few examples of how you can utilize social proof in customer reviews to boost confidence and legitimacy in your product lines:

  • Display product pictures submitted by users.
  • Display the total number of items sold.
  • Show expert recommendations for your items.
  • Identify your best-selling items as “Popular Choice.”
  • Provide contextual information (such as geography and age of other buyers) to help users connect with the review.

Reducing Friction at Checkout

The very last thing you want is for someone to leave their basket because the checkout procedure was too complicated or time consuming. Your intention is to make the inspection procedure as simple and straightforward as possible. Don’t clutter the transaction with advertisements, discounts, extra services, or even other diversions. Consider fast check-out alternatives for returning consumers.

Do not ask for information that isn’t really essential. Nobody enjoys filling out paperwork. During the checkout process, just ask the consumers for the data they need to give to complete the purchase. Enable pre-filling of the billing address from the shipping address, for example. Keeping the questionnaire as quick and easy to fill out as possible will reduce the number of cart abandonments.

For more information on how to optimize your checkout page in order to boost your conversion rate and reduce cart abandonment, read our article: Fine-Tuning Checkout Optimization Using A/B Testing

Boost Shopify Store Revenue With A/B Testing and CRO

A/B testing can also help you increase the revenue of your Shopify store. If increasing the revenue of your Shopify store is your primary aim, conversion rate optimization (CRO) and A/B testing can assist you. Both of these approaches are recommended to increase conversions.

Many Shopify shop owners are interested in increasing traffic to their e-commerce store, and they’re often willing to spend hundreds or thousands of dollars on ads to do this. And this is one of the methods you can use to increase traffic. However, traffic is nothing unless you know how to convert it into sales.

Conducting A/B testing and discovering the most relevant e-commerce concepts is the most commonly used CRO strategy that has a direct impact on Shopify shop income. A/B testing on your Shopify store is a quick and easy way to find out which page layout delivers the most sales and profits.

Since Google Optimize is a free website optimization tool, you can begin by using it for A/B testing on your Shopify store. Using Google Optimize for Shopify shop optimization can unleash a flood of creative talents — which can then be used to open the door to a flood of conversions. Your testing requirements might vary based on the nature and scope of your online business, but because these tools offer so many possibilities, you can build a hypothesis, test it, and make necessary changes to your site.

You might also find this article helpful: Shopify A/B Testing With Google Optimize.

Hotjar and Shopify

Hotjar is a strong contender for the best heatmap software. It’s a program that helps e-commerce companies bridge the shopper attraction gap. It accomplishes this by assisting businesses in better understanding their customers through its behavior analytics software, which can then be used to help increase conversion rates.

Hotjar’s sophisticated analytics help Shopify shop owners understand their consumers better and increase conversion rates. Hotjar’s major features include heat mapping, questionnaires, and session records. By putting a few lines of code into your theme, you can add Hotjar’s suite of user behavior and review capabilities to your Shopify store.

More information on how to install Hotjar on Shopify utilizing the tracking code (as well as other reasons to do so) can be found in our previous article: How to install Hotjar on Shopify.


We hope this post has given you some great ideas on how to boost Shopify conversions by using A/B testing, Hotjar, and the above CRO strategies.

Furthermore, we have a skilled staff that can set up your e-commerce profile and customizes the themes for your online store. Our well-known Shopify Development Service teams can handle anything from the initial establishment of an online store to its continuing administration. We create unique functionality with the Liquid file, ensuring that maximum capabilities are used to preserve the existing theme’s standard. We can swiftly investigate, detect, and fix issues due to our experience with a wide range of themes and our understanding of Liquid files.

Our team also works on Hotjar integrations for Shopify businesses in order to increase income. Brillmark is well versed in these areas because for over 10 years, we’ve been testing for companies that require significant experimentation.

Contact us to find out more.

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