How to Make Your Shopify Store Successful: Learn From Successful Shopify Stores

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How to Make Your Shopify Store Successful

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Shopify is one of the greatest and most popular e-commerce platforms available today. It’s widely considered the greatest all-in-one platform, allowing you to set up an online store, manage your inventory, and process orders — all from a single dashboard.

If you’re asking if Shopify stores are thriving, the answer is emphatically yes. Shopify began as a snowboarding equipment store and today boasts of managing over 1,750,000+ businesses in 175 countries.

Shopify MerchantsSource: Backlinko

It has 20% of e-commerce market share. Shopify is simple to use, doesn’t require you to purchase SSL or CDN, offers themes, and provides both support and communities if you run into trouble.

Between 2016 and 2019, Shopify firms generated a staggering $319 billion to the global economy. What’s more, during the COVID-19 lockout, they saw a 45%+ rise in the number of individuals buying from shops they’d never bought at before. Some of the most successful e-commerce companies, such as Tesla, Budweiser, Red Bull, and Kylie Cosmetics, are built and hosted on Shopify.

Many businesses have found success utilizing the Shopify platform throughout the years — and you too can do what these firms have done and pave your own road to e-commerce success. If you’re seeking helpful insights into the most successful Shopify businesses and the secrets that have led to their success, you’ve come to the right spot!

Why Shopify?

Since its inception, Shopify has proven itself as the world’s preferred e-commerce platform. It offers start-ups and large enterprises alike a platform for simplifying the process of running every type of online store. A Shopify store is pre-configured to look excellent straight out of the box. This means it is simple to create a stunning storefront to compete with other appealing shops.

As a result, the threshold for what distinguishes you from competitors is elevated, and there isn’t just one element that makes a Shopify store amazing — it is complex and is dependent on your specific client base. One thing is certain: You must still find a way to be more noticeable and appealing than your competition.

Ease of Use

Unlike other top e-commerce platforms, Shopify does not require any prior knowledge of coding or website development to get up and running. Shopify stores are quite simple to set up, and even a novice can get the system up and running in a short period of time. Shopify delivers the most seamless customer experience, allowing merchants to provide a fantastic user experience to their customers.

Shopify Themes

The truth is that unappealing websites do not entice visitors to stay. Many companies have shifted to simple and modern design trends, going beyond the standard and regular themes. Using Shopify themes and employing a sophisticated page builder for a completely personalized storefront will attract more and more visitors and help them stay on your site longer— increasing the odds they’ll make a purchase.

Mobile Friendly

People shop wherever they may be, whether it’s at home on their laptops or on the go with their smartphones. If a website is not properly optimized for the user, chances are that you’ll lose sales if your website is not mobile friendly. And since many people do their online shopping on the go (meaning they don’t always wait to go home to use a laptop), this is especially on smartphones.

This means that your clients may explore and buy from your business while they are on the road, using any mobile phone. For seamless & the best services to your customers, hosting the store on Shopify is the best decision.


Conversions can’t happen if there is no traffic to convert. You can start driving lots of fantastic, potential-laden traffic to your shop with a solid SEO strategy and a powerful online presence. Shopify provides a variety of SEO and marketing tools, so you won’t have to start from scratch with your marketing strategies.


A business can go a long way by itself, but integrations can push it over the top with advanced features that improve the consumer experience and make the store owner’s life simpler. Shopify applications can assist you in managing your email campaigns, implementing customer loyalty programs, utilizing social proof, assisting with customer care, and so much more.


Times are changing drastically, and many people are moving from only being conscious about themselves to being conscious about the environment. With people evolving in their thought processes, businesses need to rethink their way of working, as a bad social impact can seriously hurt your business. Shopify allows for social-impact efforts, such as renewable energy utilization and carbon footprint reduction. This appeals to a large number of store owners and users.

Traits of Successful Shopify Stores

Worldwide retail e-commerce sales are expected to exceed $4.89 trillion by the end of 2021. This indicates there is a high level of market demand. But how can you differentiate yourself from the millions of other stores online?

The first step is to locate the top Shopify stores available and begin finding their key beliefs. Identify a strong strategy and examine what efficient methods they’ve used to advertise themselves — which is precisely what we’re going to demonstrate to you in this article.

Here are a few characteristics shared by the most popular Shopify stores:

User Experience

Customer experience (CX) is of the utmost importance when shoppers visit your Shopify store, just as it is when visiting any excellent brick and mortar location. Slow page loading rates, poorly timed pop-ups, and a poorly structured page layout can all turn away money-laden consumers, just as unskilled sales representatives, cluttered storeroom floors, and untidy shelves do.

Look at any of the top-grossing Shopify stores to find best-in-class customer experiences. Studies have shown that up to 80% of visitors have abandoned an online business owing to a bad customer experience.

Consumers are Impatient

Aesthetics such as simple design, visual appeal, nice color palettes, and superb photography are all part of good CX.

Other practical elements include a simple payment procedure, quick navigation, no annoying pop-ups, and chatbots that are available 24 hours a day, seven days a week.

No Hidden Costs

Nothing irritates an online consumer more than researching a product, finding the product description, selecting the size, color, and quantity, entering payment and shipping information, and only then discovering that it will cost them an additional $5 for delivery. That’s a sure-fire method to turn off a potential consumer for good.

Prospective consumers have a strong expectation of a hassle-free transaction with no concealed or additional fees. Top Shopify shops avoid this by providing risk-free payment alternatives and eliminating any additional charges throughout the checkout process. Many successful stores also provide free delivery and risk-free return policies.

Social Proof

Social Proof12 - ShopifySource: Shopify

The best Shopify shops use social proof to promote their e-commerce website. That is, they use product reviews from customers who have already purchased to get others to do the same.

Positive reviews and testimonials have an indelible impression on the minds of your consumers. Furthermore, prominently displaying social proof on the homepage has led to improved sales for several top Shopify shops.


Being able to get assistance is one of the most important factors why people choose Shopify, as the customer support it provides is top notch. Even during the trial period, Shopify offers 24-7 customer assistance via alternatives such as live chat. Customers can reach Shopify’s customer service staff by phone, email, chat, or social media. This service is accessible 24 hours a day, seven days a week.

Lower Bounce Rates

Human beings are impatient. If a website doesn’t load quickly enough, users will just move on. In fact, conversion rates fall by 4.42% per second within the first five seconds of loading. As a result, the quicker your website opens, the higher your conversion rate.

Again, Shopify comes to the rescue, as it provides very high loading speeds, since stores hosted on Shopify are optimized from the very beginning.

Quality Product Page and Description

One of the initial phases in the consumer journey is product research — and offering potential consumers easy-to-find specifications and properly thought-out product information on your Shopify store is a wonderful approach to win their trust.

What’s the best method to go about it?

Add high-quality product pictures, precise size charts, well-written product descriptions, and even video reviews to your product pages. This gives shoppers all the knowledge they could possibly want as well as a place from where to buy it. Many retailers take it a step further by including augmented reality and 360-degree views into their product pictures and videos.

Successful Shopify Store Examples

Exist Travels

Exist Travels

The appeal of Exist Travel’s successful travel-booking Shopify site is enhanced by great copy and well-displayed testimonials. Their website caters to the demands of any travel enthusiast, offering vacation packages to a range of places. The addition of multimedia also piques people’s interest and provides them a peek of the adventure ahead of them.

Having an easy-to-navigate contact page makes it simple for your consumers to get in touch with you. Chatbots are also useful for providing support 24 hours a day, seven days a week.



Raycon is an audio business that specializes in in-ear wireless headphones. They’re recognised for taking risks with product design and marketing. Raycon goods are preferred by customers due to their extended battery life and warranty.

Raycon is unique in that they do more than simply sell headphones. They’re selling an image or a sensation. This Shopify business example also demonstrates that influencers have a lot to offer. Raycon collaborates with influencers to achieve this goal. They feature testimonials from well-known musicians in order to persuade audiophiles to buy Raycon headphones.



Gymshark is a workout clothing and accessories business based in the United Kingdom. Despite being located in the U.K., this business has sold to clients in 131 nations.

Gymshark understands that their target demographic enjoys staying fit, so it develops fitness challenges for its clients. Gymshark66 is a yearly challenge that assists its members in sticking to their fitness objectives in the new year. Over the course of 66 days, participants adopt healthy behaviors around nutrition and exercise.

Competitions and challenges increase interest in your business by encouraging community development and participation. Contests, with typical conversion rates in the 30% range, are an excellent method for developing the greatest business on the block, and this Shopify store example is no exception.



Several Shopify plugins have been critical to Bulletproof’s success.

Yotpo, for example, assists Bulletproof in collecting customer evaluations and displaying user-generated content (UGC) on its website. Reviews and UGC are strong forms of social proof that persuade customers who are undecided about making a purchase to go ahead and make a purchase.

Bulletproof also employs Back in Stock, which enables users to sign up for alerts that will notify them when an unavailable item in which they are interested gets replenished. This is a simple yet highly successful method for increasing sales in your shop.



Beardbrand was founded in 2012, when founder Eric Bandholz competed in a beard competition. He founded the firm to bring together men with beards and create a community. The firm began with a blog, a YouTube channel, and a Tumblr blog before launching its store on the Shopify platform. It continues to be a fantastic example of a thriving Shopify business, growing from strength to strength and becoming the go-to brand for men’s grooming items.

A/B Testing and CRO Make Shopify Stores Even More Successful

If increasing Shopify store revenue is one of your goals, then conversion rate optimization and A/B testing can help you achieve it. Both are critical techniques for increasing conversions. A business’ CRO strategy has a direct impact on a Shopify shop’s income, and A/B testing on your Shopify store is a quick and easy approach to evaluating which page design generates the most sales and profits.

You’ll need the assistance of a specialized team to achieve the best testing outcomes. BrillMark has aided several companies in successfully deploying these tests. Our goals are twofold: We provide trustworthy, cost-effective testing for CRO agencies and in-house campaigns, and our A/B test development team is composed of competent developers from all around the world.

Since Google Optimize is a free website optimization tool, you can begin by using it for A/B testing on your Shopify store. Using Google Optimize for Shopify shop optimization can be used to open the door to a flood of conversions. Your testing requirements may vary based on the nature and scope of your online business, but because these tools offer so many possibilities, you can build a hypothesis, test it, and make necessary changes to your site.

If you’re planning to start a Shopify store and don’t know how or where to start, you may also find this article helpful: How to Start a Shopify Store in 7 Simple Steps.


If you want variety, affordability, technical support, and the greatest user experience for your clients, Shopify is a no-brainer solution for starting your own e-commerce business. So get started right away! Take a cue from the top-grossing Shopify businesses we mentioned above and start building your own now. You’re only a few clicks away from creating your ideal store.

We hope that through this article, you have a better understanding of some of the best methods and strategies that can help you become one of the most successful Shopify stores. At the same time, you can analyze your competitors’ websites to get a competitive edge with the help of some very useful Shopify tools. You can decide which competitor and what information is useful for your Shopify store and then go after it using these tools.

Furthermore, our Shopify ecommerce services are designed to provide you total control over your Shopify site by letting you handle items, content, and orders with ease. You can rely on our well-regarded Shopify Development Service teams to handle everything from initial shop setup to continuous administration. We create unique functionality with the Liquid file, ensuring that maximum capabilities are used to preserve the existing theme’s standard. We can swiftly investigate, detect, and fix issues due to our experience with a wide range of themes and our understanding of Liquid files.

Contact us to find out more.

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