What is Shopify Development

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Shopify Development

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The Shopify platform is a massive playground that functions as a fantastic opportunity for almost anyone who uses it, ranging from web developers and designers to large service companies. And Shopify developers use the platform’s ecosystem to help merchants with online shop design and Shopify development.

As the border between digital and physical business disappears, e-commerce is growing at a dizzying pace. Voice commerce, headless commerce, and augmented, reality-enabled online-to-offline (O2O) interactions are just a few of the newly developing technologies that modern, digitally native companies are exploring. As online e-commerce platforms are reincarnated as experience locations, the world is quickly becoming a storefront.

According to Statista, global e-commerce sales reached $4.28 trillion in 2020, up 18% from the last year, and are expected to reach $5.4 trillion by 2022. This shifting business environment, in which merchants choose to exhibit their goods online rather than in brick-and-mortar storefronts, has expanded the market for e-commerce solutions that provide an ideal balance of aesthetics and functionality.

The updated Store Shopify Store 2.0 and its themes get much popularity in recent years. You can also utilize its features  by optimizing your existing shopify store or take Brillmark’s Shopify migration service to migrate your store into Shopify 2.0 themes

Contacting a Shopify development business is the first step to setting up a Shopify site, as they can provide demonstrations, set up sample templates, and help you choose and install applications.

The Benefits of Using Shopify

Shopify has consistently been a favorite among sellers who want to manage their online businesses and items in a way that is both simple and offers a lot of functionality.

It’s ideal for companies that offer services or goods that require little to no customization. By establishing a sophisticated Shopify website section based on your company’s needs, you can offer products.

Building an internet business can be difficult. That’s why the vast majority of businesses utilize hosted platforms such as Shopify. But even though there are numerous hosted platforms available, Shopify is ideal for building an online store since it blends quality, versatility, efficiency, and simplicity. This, in turn, enhances ROI and boosts your company’s income.

Ease of Use

Shopify, compared to its competitors, is fairly easy to use. It’s very easy to set up, unlike Magento and Woocommerce, which have a slight learning curve. Shopify can be used by both developers and novices.

Large Template Library

To develop visually appealing online businesses, Shopify employs a plethora of professional and current themes. Although it comes with basic themes, collaborating with developers and designers will provide your customers with a greater UX and UI.


Shopify allows you to quickly modify your Shopify website and link it with applications, giving you the ability to customize functionality and add sophisticated features to it.


When developing and operating an online shop that contains sensitive user data such as credit card numbers and private customer data, you need a site to be both safe and dependable. Shopify strives for this with ongoing updates and support.


Since the load time of a website impacts the company with the risk of shoppers clicking away if a page loads too slowly, having a platform that is super fast and highly customizable is very important. Shopify is highly optimized to maintain fast load times.

Shopify Development Services

Shopify Store Setup

Programming and technical knowledge are required to personalize Shopify shops in the long term. Not every retailer is technologically savvy or has an in-house development staff. As a result, web developers and agencies frequently provide store setup and modification services to help merchants solve these difficulties.

Some of the tasks you may need development assistance with include:

  • Creation of the Shopify store from the start.
  • Creation of web pages (landing pages, homepages, etc.).
  • Modifications to existing Shopify pages.
  • Modification of Shopify carts.
  • Improvement of page conversions.

Shopify App Development

Since Shopify app development has significant and specific requirements, this type of arrangement will take more time than other on-site projects. You may want to develop a completely new personal app, add additional features or functionalities to existing Shopify applications, or interface with another third-party app, and that will require significant dev work.

Shopify Migration

Many online businesses do not begin their e-commerce experience with Shopify, often beginning on Etsy, Wix, WooCommerce, or other platforms. If they wish to move, Shopify allows moving shop information from such platforms. There are plenty of professional developers who can do it properly and quickly, and there are solutions for migrating new customers to Shopify Plus as well.

Shopify Theme Development

A great Shopify template for one’s online business is essential since it serves as the visual foundation of your brand. A theme is the original structure of a shop’s presentation, so it should be consistent with the brand image from the beginning.

Shopify SEO Services

Some organizations or development firms will provide Shopify SEO and marketing services in addition to other development services. That’s because SEO is not just for improving conversion rates and organic search — it is also a method for optimizing one’s online shop.

PSD to Shopify

While creating a Shopify theme, Photoshop is a typical tool used for sketching and designing. To turn a Photoshop design (PSD) into a working Shopify website, merchants must be familiar with CSS/HTML as well as Shopify customization options. Many Shopify site design businesses will provide this type of service to retailers.

Process of Shopify Development

For every Shopify development company, the process of Shopify development is different. Some may do extra work to provide better service, and some may provide good service while doing less. It’s not about how long the process is but how the Shopify development is done in the best manner. The most common Shopify development process follows these six steps:

1. Discovery and Planning

The developers undertake thorough research to map out the business needs, which involves asking questions, creating ideas, and engaging in in-depth conversations. By the end of this stage, the marketers should have no ambiguity about what the business’ goals are.

2. Prototype

Developers apply a Shopify template to your website depending on the kind of business and items you work with. The developers work on all the things that can be done while the prototype is prepared. This is done based on the research done in Step 1.

3. Production

Once the prototype or design is ready, the next step is to go ahead with the production of the original store. Then, once the required changes are made in the prototype, the work on the Shopify store starts.

4. Testing

The specialists do a cross-browser examination, testing Shopify security updates, mobile-friendliness, the Shopify app, and file transfers, and more, all of which are based on the website’s requirements.

5. Launch

Once the store is ready, it’s launched and made live. Most of the time, the developers keep a checklist on hand for e-commerce clients to ensure that everything is “all systems go” for the launch. They take care to ensure everything fits the specifications.

6. Maintenance and Support

Once the store is live, the support services include frequent web development reviews, version upgrades, feature updates, and security patches. Most of the development companies provide 24-7 support for any queries or fixes.

BrillMark Shopify Development Services

BrillMark is well-versed in Shopify development services, Conversion Rate Optimization, and A/B Testing because for over 10 years, we’ve been testing for companies that require significant experimentation.

Our skilled team can:

  • Configure your e-commerce profile and customize the themes for your online store.
  • Develop unique functionality utilizing the Liquid file on request and ensure that optimum capabilities are employed to preserve the existing theme’s standard.
  • Do an initial evaluation of the theme, and once you’re happy with the changes, make it live.
  • Help you optimize the results.
  • Assist you if you wish to add a banner option across several parts of the site, or any other minor modifications.
  • Investigate, identify, and resolve issues quickly, thanks to our experience with various themes and knowledge of Liquid files.

A/B Testing and Conversion Rate Optimization

Conversion rate optimization and A/B testing can help increase your Shopify shop’s revenue. Both are crucial conversion-boosting methods. The CRO strategy has a direct impact on Shopify’s store income, and A/B testing on your Shopify store is a simple and effective way to see which page design delivers the most sales and profits.

For the best results, you’ll need the help of a specialist team. BrillMark has assisted numerous clients in effectively deploying the test. Our objective is twofold: We deliver dependable, cost-effective testing for CRO agencies and in-house campaigns, and our team of A/B test developers is made up of skilled developers from all over the world.


We hope that through this article you have a better understanding of Shopify development and the services provided by the Shopify developers.

In addition, Our Shopify e-commerce services are designed to provide you complete control over your Shopify site by allowing you to easily manage goods, content, and orders. You can rely on our well-regarded Shopify Development Service teams to handle everything from the initial setup of an online store to its ongoing management. We build custom functionality using the Liquid file and make sure that maximum capabilities are utilized to maintain the standard of the current theme. Because of our expertise with numerous themes and our understanding of Liquid files, we can quickly explore, identify, and address issues.

Contact Us to find out more.

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