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The Best Shopify Apps for Your Store

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The Best Shopify Apps - BrillMark

Table of Contents

Do you run a Shopify store? Are you already getting sales and traffic but still looking for more conversions? Are you looking for the most powerful apps for your online store to increase conversions?

If you answered Yes to the above questions, we can help.

In this article, we’ll present the best free and premium Shopify apps to help increase sales & conversions, market your business, provide exceptional customer support, manage inventory, and more.

The Shopify app store is packed with various kinds of free and paid Shopify apps, and it’s easy to wonder what it takes for an eCommerce store to succeed in today’s competitive digital landscape. You can’t easily increase your sales and conversions without the right tools.

If you’re looking for solutions to boost sales and raise conversion rates, these Shopify apps are a valuable resource to grow your eCommerce Store. There’s no better way to increase leads and conversions without spending a penny than with the best free e-commerce apps in the app Store.

That’s why we decided to go a little deeper down the rabbit hole and create a list of the best apps for Shopify stores.

Common Issues After Opening an Online Store

Your store may have traffic and sales, but in order to increase conversions, you keep searching for the best Shopify apps. You install them to test their effectiveness with managing user experience, getting connected with customers, and handling store hassles, etc., but sometime after trying them out, you might find that popular apps aren’t meeting your expectations.

The Solution to the Above Issues

We at BrillMark have been working with some of the best revenue-generating Shopify stores. Based on our experience, to cut down your time doing research, we’ve done it for you. In this article, we’ll give you a powerful solution to the problems we mentioned above by sharing some of the best Shopify apps you can start using right away.

Does Installing a Paid App Guarantee to Boost Sales?

Several of the free apps offer basic functionalities. These can be great, as they will help you professionally optimize your store and see results quickly without having to pay for premium apps.

However, the drawbacks of free apps are the limited functionalities & restrictions. For this reason, free apps largely fail to deliver a quality buying experience and they lack in terms of conversion.

Paid themes, therefore, integrate greater functionality, are more stable, have cleaner code, provide a more specific store look, are extra customizable, etc.

As a trial, you always want to try the free one so you know the effectiveness of the tool in the trial phase.

We’ve separated this article into various categories, so if you’re searching for specific functionality, you can go to that category and discover what you need. A number of these categories have free options, paid options, or a mixture of both. We’ll specify the pricing and the best use of the app in each category.

We’ve included Shopify apps for:

  1. Fulfillment and inventory management
  2. Lead Generation & Marketing
  3. SEO
  4. Social media and content
  5. Email marketing
  6. Upselling
  7. Rewards and Referrals
  8. Shipping and Returns
  9. Reviews and Trust
  10. Customer Service

1.Shopify Apps for dropshipping and Inventory Management


What does it do?

Oberlo is a top-rated app that lets you add products to your store and send them directly to customers.

You can select products from your existing product list, which you can list on your Shopify page with just a few clicks. Oberlo customizes your products, fulfills your orders, and sends them directly to your customers within minutes.

For up to 500 products in your store and 50 orders per month, it’s free to install and use. If you need to switch to the paid version for exceeding that limit, you’ll need to sign up for a monthly subscription.


  • Clean interface
  • Free starter plan
  • Easy product importing.


  • Only on Shopify
  • Chat support has limited responses
  • Multi-store management is difficult.

Free Trial: Free up to 500 products and 50 orders a month.
Price: Free, with paid options up to $79.90/month.
Best Used for: Dropshipping products.


What does it do?

Printful offers business owners an easy way to design a Shopify store that is ideal for selling custom-designed products. If you want a print-on-demand business, Printful is perfect for you, and the app lets you sell everything from custom cups to custom prints of customers’ favorite products. What’s more, one of the best things about making items in a good Shopify app is that when you place an order in your Shopify store, it is sent directly from the app to Printful. The Printful team then prints exactly what you need and sends it to your customers. The print-on-demand design solution is everything you want in your Shopify store, so you don’t have to worry about storing and fulfilling products.

All you have to pay is the cost of the product you want to sell and for shipping. It is completely free of charge.


  • Quick, effortless setup
  • No monthly fees
  • No minimum order purchase
  • User-friendly interface
  • Easy-to-set-up API
  • Product personalization options.


  • Only a few product categories for all the items
  • Starting price (some products have an expensive starting price to have a good margin)
  • No refunds if the order is lost or damaged
  • Customer must order the right size and colors, as reshipments will cost you money.

Free Trial: Free to install. No monthly membership.
Price: Percentage of the product you are creating.
Best Used for: Print-on-demand products.

BeProfit Profit Calc & Reports

What does it do?

BeProfit provides Shopify merchants with an intuitive dashboard to help them track and analyze all their business metrics, all in one place. The app gathers all your business’ complex data and turns it into simple, easy-to-understand visuals.Its built-in profit calculator lets you keep track of your profits and expenses, including products, orders, shipping and much more. The app is rich in features like easy building of customized reports to help you track everything you need, from marketing costs to orders accounting\taxes reports. An easy integration with all online ad platforms (FB, IG, Google, Pinterest and more) gives you meaningful insights on your ad spend and the platforms which perform best.


  • Quick setup
  • Accurate profit calculations
  • Excellent customer service
  • Mobile-friendly
  • Easy integrations
  • Customization features


  • Being a relatively new app, there are some bugs
  • Free access to the app ends on March 2021

Free Trial: 2-week free trial
Price: Pricing starts at $25/month
Best Used for: Optimizing conversion rates and increasing profits

2. Shopify Apps for Lead Generation & Marketing

HubSpot CRM – by HubSpot

What does it do?

HubSpot CRM is everything you need to organize, track, and maintain your leading customers, and best of all, it’s 100% free forever. HubSpot allows you to strengthen your sales and marketing strategy by sending emails to visitors who have placed a shopping cart on your website to encourage them to buy. Hubspot’s Shopify app synchronizes the data from your online store and uses it to personalize and automate your marketing campaigns. The associated data is automatically stored in a tidy timeline, allowing you to better tailor your approach to your target audience.


  • You can easily connect it to the Marketing, Sales, and Service Hubs
  • If you need to sort deals, create reports, or track performance, those tools are available
  • It saves all log activities
  • The CRM provides all the functionality you need for free.


  • Its reporting tools don’t provide much depth
  • It doesn’t have all the features that some more established CRMs do
  • HubSpot CRM tools might not have deep functionality, but they are able to solve for most use cases
  • Lacks flexibility — companies that have highly complex sales processes might not be able to adapt the CRM to their needs.

Free Trial: Free to install. No monthly membership.
Price: Free.
Best Used for: Organizing, tracking, and nurturing your leads and customers.


What does it do?

Optimonk helps the Shopify merchants to optimize the user experience through pop-ups and onsite messages. Optimonk is an Exit intent pop up app, which targets to re-engage the users to prevent them from leaving the site. One can boost lead generation, Upsell, cart abandonment update, and more.
It comes with many options to trigger the pop-up. Comes with the feature of many user targeting options based on various factors. Comes with 200+ templates to choose from for the design of the desired message box/pop up.


  • Drag and drop editor makes it easy to use and optimize according to the user response.
  • Customizable pop up (Exit pop up, notification nano bar, scratch card, side messages, etc.) and trigger time as per your choice.


  • Many possible configurations can overwhelm you at first if you don’t have any experience with setting them up.
  • Pricing model is based on page views which can get expensive during an ad campaign.

Free Trial: Have a free plan for 3000 pageviews/month.
Price: Starts at $29/month for 25000 page views/month.
Best Used for: To reduce cart abandonment and boost lead generation.


What does it do?

OptinMonster is one of the top options when it comes to building an email list, and it’s popular for its exit-intent pop-up options. It offers pop-up boxes, scroll boxes, scroll bars, etc.

It’s easy to use, has only one price rate, and displays certain pop-ups based on where the customer is located on the website. For example, if you have a clothing brand, and a customer is browsing the shoe department, you can throw in a coupon specifically for shoes to try to get them to stay and buy.


  • Well designed opt-in templates
  • Easy-to-use form editor to make quick and simple customizations
  • Integrates with all popular ESPs, including ActiveCampaign, Drip, ConvertKit, and Mailchimp.


  • Limited editor means limited flexibility in customizing your opt-in forms
  • Requires Google Analytics to see stats
  • Need to pay monthly to maintain your forms and data.

Free Trial: None.
Price: $49/month.
Best Used for: Building your email list.



What does it do?

Growave is an all-in-one marketing platform that helps businesses reach, engage, and convert their customers. The app offers various tools, such as Reviews, Wishlists, Q&A, Loyalty and Referral, Social login, Instagram galleries, and more. Such multifunctionality of the app makes it the ultimate platform for online store conversions and sales. It is as much as six times more cost-effective than any of the alternatives on the market. Growave can help you easily replace 4-6 different apps on your store and save a ton of money!


  • Easy setup and use
  • Affordable pricing
  • Feature-rich functionality with unlimited usage
  • Fast and responsive customer service


  • Fewer integrations with other platforms
  • Limited Social Login choices
  • Fewer analytics options

Free Trial: a 14-day free trial for Starter and Growth, 30-day for Enterprise.
Price: Free plan available, plan based starting from $29/month.
Best for: growing Shopify businesses looking to build engagement, investing in word-of-mouth marketing tools, and increasing customer retention.


What does it do?

Omniconvert Reveal is a customer data platform focused on the analysis of your customers’ behavior on different channels. Overall, Reveal helps you understand how to acquire, retain, and delight your customers. Lowering CAC and increasing Customer Lifetime Value are two main points of interest that the app helps you perform.


  • You can understand, monitor and predict your customers’ behavior by checking the Automated RFM segmentation, buying habits, and cohort analysis that Reveal provides.
  • By using Reveal’s customer segmentation feature, you can build advanced and personalized email flows and campaigns with your email service provider.
  • You can use your existing customer data for marketing and retargeting to bring back customers you just acquired that have a High Order Value or you can attract new audiences alike your Power Customers.


  • The advanced RFM Segmentation only makes sense for brands with more than 10K customers.
  • The app does not make sense for brands that sell a limited number of SKUs or low-frequency purchased products.
  • The learning curve is bigger for brands that do not have an internal team of marketing data and retention specialists. However, Reveal provides support and onboarding for all users.

Free Trial: 14-day free trial
Price: GROW plan:$99/month | SCALE plan: $299/month
Best Used for: Retaining more Customers, optimizing channel spend, and monitoring the customer’s voice.


What does it do?

Sixads is a must-have Shopify app that will help you get high-quality traffic and take your Google, Facebook, and Instagram ads to the next level.

If you don’t have enough time or expertise to promote your products across multiple channels, Sixads is the perfect choice.

Whether you are a small seller or a mid-sized store looking for better marketing results, with Sixads in just a few clicks you can select your products, decide on a daily budget, and monitor your performance in real-time.

They also have an ad exchange program that enables participants to drive high-quality traffic from other e-commerce websites for free. With their paid plans you can make the most of this program and achieve better click-through rates for your ads.

Sixads’ free plan allows you to participate in an ad exchange program with a 1:1 ratio, while their paid plans can help you get additional impressions, select extra channels for promotion, and have your ads reviewed by Sixads’ team of growth experts.


  • Easy setup
  • Intuitive interface
  • Ad automation in a few clicks
  • Location & category-based supertargeting
  • Performance analytics


  • Ad exchange program works best with the paid plan
  • No sophisticated ad automation settings

Free Trial: No free trial.
Price: Paid plans start from $9.99/month.
Best Used for: Driving high-quality traffic.

3. Shopify Apps for SEO

SEO Image Optimizer

What does it do?

Are you aware that more than 26% of all searches end up with Google Images, so you need a Shopify app like SEO Image Optimizer? The app contains all the tools you need to get you up and running in less than 30 seconds. It includes access to the most powerful image enhancement tools available on the market today.

The free plan includes everything you need to optimize your images for search engines, such as Google Image Optimizer, Image Search Engine Optimization, and much more.


  • Quick to install
  • Very easy to use, and effective for positioning your pictures in the right place in Google
  • Perfect for SEO optimization
  • Can get image alt-text done in a few seconds, compared to hours
  • New images checked once per week
  • Unlimited image sync quota
  • Always free
  • If you go for the Paid version, you’ll get additional functionality.


  • The free version has less functionality
  • Somewhat expensive if you go for the PRO plan.

Free Trial: Forever.
Price: Free, or $24.99/month.
Best Used For: Optimizing images.

Plug in SEO

What does it do?

In today’s growing digital landscape, there is a lot of pressure to be the most popular, successful, and relevant brand on the web. You need to convince your audience to pay attention to your business to make sure it’s the best choice for them, not just you.

With Plug in SEO, business owners can easily find ways to improve their rankings on Shopify without worrying about finding the right search engine for their business. It can even be used to repair meta titles that don’t bring enough traffic to your business, search for broken links, update descriptions, and more. This tool covers all important aspects of web search optimization, from the basics to advanced techniques.


  • Unlimited SEO, blog, speed problem checks, fix instructions, and code
  • Automatic email alerts, email help, and support
  • Helps with everything you need to improve your Google ranking.


  • Free trial is only seven days long
  • It costs $20/month after that.

Free Trial: Seven days.
Price: Free. Can upgrade to $20/month for more features.
Best Used For: SEO optimization.

4. Shopify Apps for Social Media and Content


What does it do?

Word-of-mouth marketing apps and social media can have an enormous influence on a customer buying a product. If your new customers see people using your products and your social media content, they could be more inclined to form a purchasing decision.
Instafeed has many alternative ways for you to use your Instagram photos to turn your eCommerce business into a gallery.


  • Free plan is forever free
  • Video support
  • Fully customizable
  • Open in popup or link to Instagram
  • Available on all devices and themes
  • Easy and intuitive to install
  • Free plan has all the essential features.


  • Paid plans have upgraded functionality.

Free Trial: Forever.
Price: Free or $3.99-$9.99/month program.
Best Used for: Displaying your Instagram feed on Shopify sites.

Instagram shop by SNPT

What does it do?

Do you have an Instagram feed where people are always asking where they can buy your products? With this app, you can have an Instagram link in your bio that takes users to a different shop that appears like Instagram but has all the links for the products, clothing, art, or whatever is right within the picture.

All the user needs to do is click on the item they want, and it takes them to your Shopify store (or wherever it is online).


  • Increase sales by making your Instagram feed instantly shoppable
  • Plug and play with Shopify
  • Easy to use and setup takes only three minutes
  • NEW live Instagram feed galleries to keep your store content fresh and updated
  • Automatically embed shoppable Instagram galleries and user-generated content into your store product pages, blog, and more.


  • Embedded Instagram images too small to be noticed on Shopify.

Free Trial: Forever.
Price: Free.
Best Used for: Marketing on Instagram.

5. Shopify Apps for Email Marketing


What does it do?

Omnisend’s email marketing app offers marketing automation with omnichannel features by helping create a better relationship with your customers through relevant messaging. Unlike other marketing automation platforms, Omnisend allows you to add several channels into an equivalent automation workflow, so you’ll reach your customers on a spread of channels with a unified message, personalized only for them. The great features don’t end there: Omnisend offers list-building resources, templates, retargeting ads, segmentation for targeting, and far more. Nearly 3000 5-star reviews on Shopify don’t lie: Omnisend may be a winner. Omnisend features a free plan for basic email marketing needs and paid plans starting out at $16 per month.


  • 2000 emails sent per day with the free plan once linked to your website
  • Unlimited contacts with a free plan, while most other providers have a limit.


  • It doesn’t return and put previous orders/customers into the automation
  • It’ll only work with go-forward customers from the time you put in the product.

Free Trial: Forever.
Price: Free for basic email marketing; standard plan starting at $16/month. You can try any Omnisend paid plan for a 14-day free trial
Best Used for: Email marketing.


What does it do?

When it comes to ramping up your opportunities for online sales, there are few tools more useful than email marketing. While there are plenty of tools out there that can help with your email strategy, one of the most valuable, and reputable, is Klaviyo.

Klaviyo offers one of the most advanced email marketing experiences for any online store. The thing that really makes this Shopify app stand out from the crowd is the fact that it comes with endless tools for reporting and analytics. With Klaviyo, you can figure out exactly which parts of your email campaign are delivering the best results.

Klaviyo also has the simplicity that businesses need to enhance and update their email strategy. Klaviyo delivers a drag-and-drop email composer that’s easy to use, along with tons of email templates for making your campaigns look incredible. There’s also a range of automation tools for follow up and abandoned cart targeting.

Klaviyo can help you to make personalized product recommendations, test various types of campaigns against each other, and segment your lists more effectively, too. What’s more, you can sync email lists to Facebook custom audiences! This is by far one of the most advanced email marketing apps for Shopify, but bear in mind that it does come with quite a significant learning curve.


  • Audience segmentation
  • Automated email flows
  • Email deliverability.


  • Requires more native integrations, rather than being able to count on Zapier
  • Pricing may be a bit aggressive.

Free Trial: Free to install, plus paid options for additional features.
Price: Free up to 250 email contacts.
Best Used for: Email marketing.

6. Shopify Apps for Upselling

Candy Rack — One Click Upsell

What does it do?

Candy Rack is not the same as other high-quality group applications, but it is simple, smooth, and compelling. It allows you to offer a variety of products that customers can buy together in an upsell pop-up window with just a tick, which looks great even on a mobile phone. Upselling batteries occurs with electronic devices, and related items can be sold in packs that are often purchased together.


  • Make compelling item upsells
  • Utilize predefined upsells or structure your own
  • Upsells, strategic pitches, and related-item packages are offered by means of a smooth upsell popup.


  • NILL.

Free Trial: 14-day free trial.
Price: $29.99/month.
Best Used For: Upsells and cross-selling.

Upsell Bundles Product Bundle

What does it do?

Finding new clients is difficult. We could even say that it’s extremely hard. That’s why it’s often easier to just sell additional products to your existing customers.

Upsell Bundles lets you upsell products that are similar or equal to the products your customer is already buying. If they’re buying a toy, maybe they want two others like it. If they’re buying a dress for one child, maybe they need another dress for their other child.
With this application, you can customize the manner in which the product will be shown to customers, which can produce more revenue and a higher average order value for your store.


  • Boundless bundles
  • Highly adaptable
  • Discount by percentage
  • Fixed amount or set price
  • Fully adjustable bundles take less than a minute to set up.


The app doesn’t really look the cleanest, but it still performs very well.

Free Trial: 7-Day Free Trial
Price starting from: $19.99/month
Best Used for: Adding upsells.

7. Shopify Apps for Rewards and Referrals


What does it do?

ReferralCandy is an application that provides a great opportunity to get customers to share your business with their friends. One of the most difficult aspects of dealing with payments from such customers is the fact that they share their business information with friends and family.

While you might want to start with rewards and recommendations and get going with ReferralCandy, there’s also an app that pays you. Gradually, the application coordinates with flagship devices such as MailChimp and communicates the price to all participating customers, even when it is not needed.


  • Adjust the look and feel of your mobile app web application and device with the easy-to-use theme editor
  • Look at your entire code and choose what your customers like most about your app, website, mobile app, or web application
  • Track your performance with the referral program, and track the performance of all your referrals through the program.


  • NILL.

Free Trial: 30-day free trial.
Price: $49/month.
Best Used For: Referral marketing.

What does it do?

Loyal customers can make a big difference when it comes to retaining a brand, especially in a highly competitive market such as the U.S. market. And you want customers who remain true to your brand over the long term — not just to the individual product, but to the brand and the company as a whole.


The app lets you create a loyalty program that tempts customers to become a VIP of your brand by making repeated purchases in the Shopify store.


The free plan has limited features.
Free Trial: Limited free plan.
Price: Free plan or paid plans starting at $49/month.
Best Used for: Creating loyalty programs.


What does it do?

Cartloop is a Real-time Conversational text marketing platform. It helps you to uplift customer engagement and build real customer relationships. Once activated on your Shopify store, they provide a team of real humans to have conversations with customers. Including cart abandonment recovery, follow up texts, resolving customer queries like shipping details, payment options, product, and more.
This personal shopping assistant service helps you to provide better and more personalized user experience. Easy to install.


  • Not a bot, AI + human-powered text marketing application.
  • Real-time assistance to build trust and confidence.
  • Saves time.


  • Assists the shoppers from the US, UK, Canada, and Australia only.

Free Trial: 14 days of the free trial, with unlimited texts.
Price: Based on pay on a performance model. Charges monthly subscription + revenue share of Cartloop generated sales.
Best Used for: Ecommerce websites, Replacement for AI chatbots.

8. Shopify Apps for Shipping and Returns

Free Shipping Bar

What does it do?

If you want to avoid the danger of an abandoned shopping cart once and for all, one of the best things you can start with is free shipping.

By introducing shipping thresholds to get items for free, you have a new way to sell your customers on top of that. Adding this app should increase sales overall for no extra cost to you.


  • Boost sales and conversion rates
  • Improve the average order value
  • Increase customer loyalty and faith.


  • NILL.

Free Trial: Forever.
Price: Free.
Best Used for: Offering free shipping.

9. Shopify Apps for Reviews and Trust

Trust Hero

What does it do?

Adding the Trust Hero app to your Shopify Store is an excellent way to increase sales with your customers. With Trust Hero, you can help stop customers from leaving your store by showing payment and security badges on your product pages.

People are still very cautious when purchasing things online. Trust Hero shows your customers that checkout is secure and your Shopify store can handle Paypal, Visa, Apple Pay, Mastercard, and other payment gateways.

Adding trust badges will increase sales, and this app is free to install.


  • Boost trust for your store by showing payment and trust badges
  • Fully customizable trust badges
  • Match your brand and increase trust
  • No hidden fees.


  • NILL.

Free Trial: Forever.
Price: Free.
Best Used for: Displaying trust icons.


What does it do?

Yotpo is another excellent app that helps you get more reviews for your website, generate more traffic, and increase your sales & conversion rate. Customer reviews allow your business to behave with more social evidence, which can have a huge impact on your customer’s buying process.


  • Automatic review requests, with the option to upload a photo
  • Customer service is good.


  • When we use the free version, Yotpo keeps putting up notices and suggestions to use the paid version; it gets a bit annoying.

Free Trial: Free to install.
Price: Free plan up to 50 monthly orders, then upgrade to $49/month.
Best Used for: Getting more customer reviews.

10. Shopify Apps for Customer Service

Messenger channel

What does it do?

Providing customer service in multiple forms can be difficult, but the Messenger channel app makes it much easier by allowing customers to interact directly with you from Facebook, where they spend a lot of time. You can create canned messages to guide people through the shopping process, respond simultaneously with product information and links to shipment information, and share photos and videos.


  • Sell more with Messenger
  • Keep customers updated
  • Provide customer support.


  • Nill

Free Trial: Forever.
Price: Free.
Best Used For: Facebook Messenger marketing.

Are You Ready to Upgrade Your Shopify Store Now?

Shopify is the go-to platform for organizations that want to make their own online store, website, and mobile app. Something that makes it so amazing, however, is the fact that it comes with a ton of features that you can add to your wishlist and then just as easily install, sometimes even for free.

Contingent upon what you need to accomplish with your Shopify store, you can utilize the app and the market to add a variety of features, such as email marketing campaigns, reward programs, and more. Improve your shopping experience and encourage repeat purchases by getting your customers to sign up for your email marketing campaigns and reward programs.

Regardless of whether you don’t really need to include all the tools and apps found in the Shopify app store to your site, it makes sense to look at some of the best apps available and see what they can do for your Shopify store. We have only just begun to scratch the surface of this list, so we suggest you take a look at the full list of tools available on the Shopify app store.

Did You Know?

What do you need besides Shopify apps to boost sales?
The answer is A/B testing. Why? Because having Shopify apps doesn’t guarantee improvement. You need metrics and data to validate whether an app is adding value to your store or not.

Maybe you don’t need that app at all, but you keep spending your time looking for apps and might get discouraged after not seeing a positive impact.

We at Brillmark can do quick ab testing for your Shopify store requirements, without needing to disturb your in-house dev team or shift their focus from your core activities such as optimization. If you need to stay focused on your core activities (such as essential business concerns), let our team sort out experimentation for you.
We know conversion optimization is key and can see how split-testing near-instantly turns around an unprofitable store. Let’s talk to increase the ROI of your store.


We hope this article has helped you find the best Shopify apps for your website, mobile app, or even your website or mobile application.

Depending on your business, you’ll need different apps depending on your business, which is why we’ve created such a large list of apps. They can not only help boost your sales but also increase ease of operations.

If you need any Shopify relevant helps then Hire Shopify Developers from Brillmark to get the best solutions. 

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