Businesses that fail to understand the target audience, quickly go extinct.
Even if you’ve been in the business for a long time, analyzing the audience’s behavior, sources of your leads, traffic, clicks, etc. is necessary if you want your success to continue.
The majority of companies implement growth hacking tactics without having a clear understanding of how each strategy works.
A/B testing for growth starts with your website, then moves to social media, and then returns to your website. You have nothing to lose and everything to gain by taking advantage of the opportunity to discover what drives the most traffic and results in the highest conversion rates.
The base of growth hacking is using creative thinking to scale up your business. In order to help you understand it better we partnered up with the industry expert Shane Barker to explain how growth hacking & A/B testing go hand in hand, to ensure that the conversions & revenue keeps growing even if the cheat code for scaling becomes outdated.
Did you know? 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, and 50% of small businesses fail after five years in business. Finally, 70% of small business owners fail in their 10th year in business.
Best Growth Hacking Strategies (With AB Tests)
The ultimate goal of any company’s online operations is conversion. No matter how much money we invest and how many hours we devote, if it doesn’t result in an increase in conversion rates, we didn’t achieve anything of value.
When it comes to success, getting the fundamentals right is the key to rapid growth!
As big advocates of A/B testing as we are, we urge you to put your ideas to the test whenever possible. Begin by testing the portions of your website that currently have the highest conversions, and then move on to pages that have lower conversion rates but a lot of potential to become best performers.
The following growth hacking trends can help you generate upward momentum if you’re dissatisfied with your existing conversion rates or merely looking for a means to enhance them even more.
Make use of social media
The best part about social media is that it’s free and constantly hosts tens of thousands of potential customers who may be considered test subjects.
Your social media posts are the only variables in your equation. If you obtain clicks, which are also known as click-throughs, you’ll know the test was a success.
Conversions are vital but focus on click-throughs first before moving on to the next stage of the funnel. You can get folks to your site and convert if you write the correct content.
You can A/B test various aspects of what you are uploading on Social Media, Such as:
- Post ( Use keywords, repurpose the content )
- Type of post (Image, text, video, with the link, without the link, etc.)
- Time & date of publishing
- Click-throughs & conversion (Use Google Analytics to see the data)
Landing Page Layout
Think about it this way, your product or service may be 10/10 but if your Landing Page is not on par with your service, maybe it’s time to make some changes that will both help you attract customers and increase conversion rates.
Start thinking about the Landing Pages in a new way: What would be something that would hook your audience’s attention span for a longer period of time and what will make them want to convert as a customer.
Based on your target audience you can come up with the idea which will make them want to be your customer. For example, if your target audience is interested in online gaming try “gamifying” the landing page.
For the landing page, you can A/B test based on your target audience:
- Font Size
- Color Scheme
- Navigation Bar
In the same manner, you should A/B test the homepage, contact page, and sales page. Focus on each page separately so that you don’t skew the results.
Despite the fact that we have various ways of reaching out to people, to this date the majority of the population i.e. 4 billion daily email users still believes that email is one of the most professional ways to connect with the target audience.
The best way to grab more attention & increase your open rate is by doing A/B tests on various aspects such as:
- Subject line
- Emoji vs No Emoji
- Professional vs Casual language
- Copy Length
- Image heavy or Text-heavy
- Time & day of outreach
Did you know: that 78% of marketers have seen an increase in email engagement over the last 12 months.
As a Marketer, you can accomplish nearly all of your objectives if you start thinking like an end-user. To master the art of growth hacking, simply refer to the advice provided above & A/B test accordingly and adjust your efforts as necessary.
You must act in accordance to the outcomes (performance). Keep testing, fine-tune your approach or distribution techniques if necessary, and continue the process until you achieve your goals.
Examples of Growth Hacking
Did you know that Airbnb, the well-known couch-surfing networking firm, began on Craigslist?
Craigslist turned out to be the primary source of visitors to the Airbnb website.
Once Craigslist postings began to appear on its site in response to the Obama-McCain presidential campaign, the firm began to acquire momentum in a huge manner.
Airbnb went from 50,000 listings to 550,000 listings thanks to a Craigslist hack.
Dropbox is a great example of growth hacking. Customers were encouraged to spread the word about the service and in return, they were given free storage space.
Tools for Growth Hacking
If you’re familiar with growth hacking, you’re undoubtedly aware of the significance of the right tools.
Insights, automation, scalability, and peace of mind are just a few of the benefits that tools may provide.
Free tools are available for some of the growth hacking techniques listed below while others require payment before you can use them, however, they’re all worth a visit.
Google Optimize is a major participant in the market for A/B testing & growth hacking tools. The quality of this tool is on par with more expensive ones like VWO, Optimizely, and AdobeTarget, despite the fact that it is free.
To learn the basics of A/B testing without spending a lot of money, this should probably be your first stop.
If you need help implementing Google Optimize for your website, contact our Google Optimize developers & they help you with a flawless experimentation setup.
By using Unbounce, you can develop, publish and A/B test unique landing pages that are likely to bring in more customers. The best part is the fact that this growth hacking tool doesn’t require any technical knowledge to operate.
Marketing automation software – HubSpot is becoming increasingly popular. Its user-friendly CRM platform makes it possible for a sales staff to use it without making major modifications to its workflow.
An excellent growth hacking tool, it helps you keep track of all the interactions you have with your clients. You can keep track of your deals, keep tabs on the success of your sales staff, and manage everything from a single dashboard.
VWO, or Visual Website Optimizer, is an A/B testing and conversion-optimization software. A/B testing is a breeze because of its user-friendly UI.
You can select from a variety of testing campaigns and set the test criteria you want. Its “idea factory” capability aids in the generation of better test concepts. It includes heat maps and clicks maps, as well as geotargeting and behavioral targeting.
Optimizely helps you improve your website’s user experience. Its analytics keeps track of how your site’s visitors are interacting with it, so you can use that data to help your users get the most out of it.
You can use this growth hacking tool to figure out which adjustments to make to your website that will be most beneficial to your target audience. Additionally, it aids in improving your SEO rankings.
MouseFlow is a growth hacking tool that can help you monitor your users behavior. You can monitor users’ mouse movements, clicks, and scrolling habits on your website. Using session replays, heat maps, and feedback campaigns help you pinpoint the areas where your customers are having difficulty and then use that data to fix any issues your users are having with the website functionality.
A/B testing and tracking your conversion funnels for leakage points are made easier with the aid of segmenting the user based on their activity.
This is an email marketing service that runs on the cloud. Klaviyo integrates with a wide range of platforms and offers segmentation and reporting.
Targeted email campaigns can be sent to specific customers based on their purchase history and user activity. In order to improve conversion rates and ROI, ecommerce marketers and growth hackers may take advantage of this ROI tracking tool.
In the world of growth hacking, Marketo is a go-to option. For its users, it has made the various marketing procedures simpler and more efficient. Using its drag-and-and-drop interface, you can quickly and easily build attractive email templates for your business.
We consider this to be a growth hacking tool as it can handle email testing, landing page creation, CRM integration, social media marketing and even lead management.
CrazyEgg is a tool for creating heat maps using a computer. What is it doing on our list of growth-hacking tools?
Your website’s functionality will improve as a result. New concepts and alternative landing pages may be tested and improved upon.
In addition, you can use this growth hacking tool to track your visitors and see what parts they click on and interact with.
Like the above-mentioned tools for growth hacking, you can find more tools for your reference in the article by Shane Barker “39 Best Growth Hacking Tools You Need to Grow Your Business”. You may effectively employ the greatest growth hacking tools to move the graph of your company’s growth northward.
Brillmark’s role in implementing the A/B test experiment for Growth hacking.
Growing a business is a goal of growth hacking, which focuses on data collection and analysis in order to improve the user experience. Find out what you should be doing to meet your goals, whether they be money, traffic, sustainability, or something in between.
One of the best ways to figure it out is by outsourcing & hiring an A/B test developer to fast-track your growth marketing..
Growth hacking, however, isn’t the only marketing strategy you can use; there are a number of other options available. Growth hacking will assist you to determine whether or not you truly need them.
Here, we’ve discussed how A/B testing may be used in growth hacking. For those new to A/B testing, this may be an unfamiliar notion. Our primary focus here at BrillMark is the development and implementation of the A/B test so we can help you learn more about why it can be a great way of improving your website and increasing your conversion rates.
If you are looking to grow your business by utilizing A/B testing reach out to us & we will help you out