Outsourcing your A/B test development to an agency that is focused exclusively on A/B test development means you do not have to choose between properly testing your ideas and focusing on core development tasks.
A/B testing is easy in theory but actually deploying the tests, and ensuring they run smoothly and deliver quantifiable and actionable results is actually pretty complicated.
Outsourcing this portion of your CRO efforts ensures you can run a wide variety of complex tests and you are guaranteed to get quality results every time.
It’s also easier, less time-consuming, and oftentimes cheaper than taking your in-house developers off their current tasks and requiring them to upskill.
At this point, you might be wondering if you even need to conduct A/B testing on your website. After all, things have been coming along just fine up to this point.
Relying on assumptions and feelings when marketing decisions is easier than A/B testing but it will probably negatively impact your bottom line, so with that bottom line in mind you should be looking at cold, hard facts when making decisions, and A/B testing gives you exactly that.
Some of the world’s most successful businesses employ A/B testing as a strategy to excel in their respective fields.
At Brillmark, over the years we have implemented many experiments on the Google Optimize platform as the majority of our clients want experimentation done through Google Optimize.
The fact that Optimize is a free tool implies that it has limits, but it’s a fantastic tool for those who are just getting started. And if you’re a strong coder, you can solve many of the limitations with custom coding features.
What is Google Optimize?
Google Optimize is a great tool for those who are testing needs are limited to basic or sporadic tests, as it does have its limitations but you can use it to create A/B testing trials, improve the performance of your website, and increase conversion rates.
When it comes to A/B testing software, it’s hard to beat Google Optimize.
The quality of it is on par with more expensive ones like VWO, Optimizely, and AdobeTarget
It’s a go-to tool for newbies who want to learn about A/B testing without spending a lot of money.
Features of Google Optimize
Google Optimize can execute nearly all sorts of tests your site may require thus it can meet your fundamental demands. Moreover, you can tailor your tests to your heart’s content.
Despite the fact that it’s a free tool, there may still be times when you’ll need to consult the forum for support. There are more capabilities than you may think in a free tool for validating your optimization ideas.
Below is a list of the primary features of Optimize:
Experiment Type:
Depending on the sort of modification you make, a number of experiments can be done on the site. There are a wide variety of experiments that may be conducted with Google Optimize.
Such as AB test, multivariate test, split URL test, server-side experimentation, personalization, etc.
Visual Editor:
In Google Optimize, when you create an experiment for a webpage, you have the option to alter a copy of that webpage (also known as an editor page). Optimizing this copy will allow it to compete against the original.
The Visual Editor lets you make changes to it. When it comes to editing, it is a WYSIWYG (What You See Is What You Get).
Customizations
Since Google Optimize is a free service, its effectiveness is mostly dependent on the user.
Rather than relying on pre-programmed responses, it gives you complete control over the experiment’s outcome by letting you make adjustments as you see fit.
This allows the developer full control over how each feature is utilized.
Client-Side Signals
Client-side signals provide you with complete control over the experiment that is being executed on the client’s web browser.
Using cookie-based targeting, you can isolate and focus your experiment on a specific subset of visitors. When combined with custom JavaScript, this results in a significantly better outcome for the end-user.
Key-value pairs saved in your site’s data layer can be used to make this more dynamic. To test dynamic components, single-page apps, and other complicated scenarios, this triggering of events is useful.
You can use Optimize’s Activation Events to target trials to the events you’ve already pushed in your data layer.
User Rules
It is considerably more typical to talk about “URL targeting” when discussing user rules. In order to conduct an experiment, you need to pick a specific group of pages to test.
In this approach, the current trials won’t influence any other pages on the website. In addition, it ensures that the experiment’s outcomes are objective.
User Attributes
An A/B test experiment can be used to provide a unique user experience for each individual user by setting up separate user attributes depending on the Google analytics of your website, such as device, browser, location, age, etc.
You can target the people who are meant to be the experiment’s target audience in order to garner more attention from them.
Objective Types
Google Optimize allows you to set very specific goals for each trial you run with it.
Because of this, you won’t be forced to accept the predetermined goals that have been set.
The following are examples of the kinds of goals Google Optimize may help you achieve:
1. System Objective
2. Custom Objectives
Reporting
In Optimize, there is a reporting option that provides you with a summary of the experience results. In order to make judgments on the implementation of variety, you can dig deeper into the data.
With Optimize, you don’t have to worry about doing all the work yourself. It’s a time-saver, but we advocate doing it yourself so that you learn something from each trial.
Experiment Management
Google Optimize’s activity log lets you keep track of tests presently running on your site. This way you can conduct as many trials as you like at once, and the program will generate individual reports for each one.
For future reference, it keeps a record of all of your prior experiments. To save time, you can always use their references when creating a new one. Optimize’s experiments can be organized in this way.
Note: If you want to utilize these features of Google Optimize fully, reach out to us. We can help you set up flawless experimentation with the help of our expert Google Optimize developers.
Google Optimize & Shopify
You will need to connect and integrate Google Optimize to the website you’re using to perform the test. Ecommerce systems such as Shopify, Big Commerce, and Wix are widely used to operate online stores on the majority of websites.
We’ll use Shopify as an example to show you how to utilize Optimize on these types of sites. If you’re using a platform other than Shopify, you can always refer to Google’s instructions for each platform to learn how to integrate it.
Since Google Optimize isn’t available as an app in the Shopify app store, there are a number of steps you have to take before you can use Optimize. The first step is to create an account for each of these services: Google Analytics, Tag Manager, and Optimize. Begin the procedure by setting them up.
For more detailed instructions, refer to another article of ours: How to Install Google Optimize on Shopify.
Note: Google Optimize on Shopify makes testing straightforward, but for some tests, you must paste the test code. Changes aren’t implemented or handled by the tools, which might cause complications.
Brillmark helps companies execute tests smoothly. Reach out to us and we will help you with all the queries.
The ultimate checklist you need to utilize before you outsource your A/B testing
When it comes to enlisting the help of a third party, uncertainty is to be expected. Because of the variances, it is vital to have expert A/B developers.
The only thing that needs to be kept in mind is Select an Expert Developer.
So how do we know who is an expert Google Optimize developer? Below is a list of things you should keep in mind before outsourcing your A/B testing or hiring a Google optimize developer.
- They have a deep understanding of the tools: An A/B test developer must have specific training in A/B testing in order for them to be able to debug web pages, identify problems, and reverse-engineer them in order to create variations.
- They Focus on quality assurance: The QA scenarios for a certain test are the most significant aspect. As an example, on a product detail page test, one of the possibilities may be that on the sale page, the old price and the new price are struck through. The layout should not be broken on certain pages.
- They pay attention to minuscule details about the experiment: Make sure that the company you are outsourcing to e focuses on overall development i.e. they should focus on the smallest detail which may seem insignificant at the moment but can have a huge impact on the website.
- They follow a structured process: Outsourcing A/B tests is easier if you have a system in place.Even though in certain circumstances, customers have their own processes in place, in the majority of cases a company should have their own, well-thought-out process in which they create and run A/B tests for their customers.
Don’t let a disorganized test plan ruin your chances of success.
- They should provide you with project updates: You should be receiving regular updates on the status of your A/B test. Having open lines of communication with your developer ensures that any and all changes you require can be done immediately which saves time for both you and the developer. It also helps you avoid unnecessary expenses.
One of the primary advantages of outsourcing is the fact that it will enable you to save money as you don’t have to hire a full-time employee to handle the A/B testing.
Outsourcing your testing should provide you with significant savings, and if it’s not you should be shopping around.
Why outsource A/B Test development on Google Optimize to Brillmark
BrillMark has supported in-house teams for many years, working with them to help their businesses achieve their goals.
When it comes to developing A/B, Multivariate, and Personalization tests, BrillMark has a long history of success. Every possible device, application, and platform has been used in over 10,000 campaigns that we’ve done.
Our management team is made up of CRO veterans who have identified two key issues:
- Demand for technical competence and cost-effective testing in the CRO industry.
- Development training and competitive employment for a new generation of programmers.
Consequently, BrillMark’s objective is dual. In addition to providing CRO agencies and in-house campaigns with dependable and cheap testing, our team of A/B test engineers is constantly educating and recruiting brilliant individuals from across the world.
We’d love to hear from you if you’re enthusiastic about what you do and need help achieving your objectives.