How to Avoid Flickering/Flashes in A/B Tests

How to Avoid Flickering Flashes in AB Tests - BrillMark

A/B testing is a great way to identify conversion optimization opportunities on your website, but getting a test set up correctly is not always a walk in the park. One of the most common issues we see during A/B testing involves flickering or flashing, also known as FOOC- (Flash of Original Content). With this problem, you may see the original content you…

This Is What Conversion Rate Optimization Actually Is

What is CRO(Conversion Rate Optimization) - BrillMark

Conversion rate optimization is a scientific approach to increasing the percentage of visitors who turn into customers. It uses collected data, analytics and ideas to prepare a hypothesis on how to improve conversions. Then, you’ll use, A/B testing to prove your hypothesis and achieve your desired goals. The aim is to bring in more revenue, and it can be used on any medium or platform where you

Case Study: How an A/B Test Improved Oflara’s Conversion Rate by 60%

Add To Cart - A/B Test Example - BrillMark

Let’s say you have thousands of visitors on your website. Still, the conversion rate is not increasing the way it should? It must be frustrating to see your products getting an audience and still not impressing anyone enough to spend their money. In other words, majority of the traffic is not even