Category: Conversion Rate Optimization (CRO)

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AB Tasty - BrillMark

All About AB Tasty

AB Tasty is a software solution built for optimizing digital experiences. It is one of the top players among all experience optimization & experimentation platforms…

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A/B Testing Guide - Brillmark.com

What is A/B Testing?

Everything you need to know about A/B test fundamentals in order to improve your conversion rate & A/B test scores – including mistakes made by professionals.

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Fine-Tuning Checkout Optimization Using A/B Testing - BrillMark

Fine-Tuning Checkout Optimization Using A/B Testing

Optimization of the Checkout experience is as important as improving the homepage. Resolve the problem areas that concern users by tweaking design and elements. Here is the list of ideas for checkout page A/B testing to keep the abandoned carts away Online shops are no stranger to abandoned checkout problems…

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VWO Testing Issues & How to Troubleshoot Them - BrillMark

VWO Testing Issues and How to Troubleshoot Them

The smooth process of A/B testing with VWO sometimes gets stuck with some issues like changes not showing up in variation, with experiment tracking, the difference in analytical data, and more. Troubleshooting solutions are explained below along with best tips for Experimenting with VWO. VWO is one of the tools we’ve mentioned in our…

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Navigation Menu AB Testing - BrillMark

Navigation Menu A/B Testing: Reasons to Do It Sooner Than Later

To channel the boosting traffic into the fruitful pages of your website having the best user-oriented navigation menu is a must. A/B test experiments help to optimize that navigation menu bar to show the most suitable and liked version for the best conversion rates possible. Reasons to do navigation menu A/B tests are…

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