Category: Conversion Rate Optimization (CRO)

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How to Install Google Optimize on Shopify - BrillMark

How to Install Google Optimize on Shopify

Google Optimize is a platform for building and running A/B testing and personalization experiments. It’s often used to increase conversion rates and user satisfaction by testing different optimized versions of the website and its contents, and it’s similar to the other tools like Optimizely, VWO, Unbounce, Convert, and others. What sets Optimize apart from these others is that it provides…

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Google Optimize Free vs Optimize 360 - BrillMark

Google Optimize Free vs. Optimize 360: Do You Really Need to Upgrade?

Google Optimize is the only truly free A/B testing tool available as of right now, and it’s a budget-saver option. The tool provides almost everything required for basic site testing. Of course, there are a few ways this tool cannot compete with expensive competitors. For that, Google offers an upgrade to Optimize 360. Being a paid version…

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5 Common A/B Testing Problems and How to Overcome Them - BrillMark

5 Common A/B Testing Problems and How to Overcome Them

A/B testing is easy enough to get started, but as your testing process progresses, you’ll probably want more innovative options. And that’s when problems arise and the process gets tricky. According to Adobe, 82% of digital marketing respondents say that knowing how to test effectively “poses a challenge for their organizations.”

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How to Avoid Flickering Flashes in AB Tests - BrillMark

How to Avoid Flickering/Flashes in A/B Tests

A/B testing is a great way to identify conversion optimization opportunities on your website, but getting a test set up correctly is not always a walk in the park. One of the most common issues we see during A/B testing involves flickering or flashing, also known as FOOC- (Flash of Original Content). With this problem, you may see the original content you…

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What is CRO(Conversion Rate Optimization) - BrillMark

This Is What Conversion Rate Optimization Actually Is

Conversion rate optimization is a scientific approach to increasing the percentage of visitors who turn into customers. It uses collected data, analytics and ideas to prepare a hypothesis on how to improve conversions. Then, you’ll use, A/B testing to prove your hypothesis and achieve your desired goals. The aim is to bring in more revenue, and it can be used on any medium or platform where you

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