Shopify stores are a huge part of the e-commerce industry. They have over 1 million merchants as of October 2019, which is enough competition for you already. According to Shopify, total revenue for 2018 was $1.073 billion. You may be feeling the pressure already. If the year was that great, why is your store’s conversion rate suffering? Despite having enough traffic…

Google Optimize is a great tool for building and running A/B tests. It may not be the best, but it is acknowledged as one of the best options out there because it’s the only free tool in the entire market. That’s among other more expensive optimization tools such as Optimizely, VWO, Unbounce, and more. Google Optimize allows users to build all kinds of tests, such as A/B…

Google Optimize is a platform for building and running A/B testing and personalization experiments. It’s often used to increase conversion rates and user satisfaction by testing different optimized versions of the website and its contents, and it’s similar to the other tools like Optimizely, VWO, Unbounce, Convert, and others. What sets Optimize apart from these others is that it provides…