Category: Google Optimize

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A/B Testing Guide - Brillmark.com

What is A/B Testing?

Everything you need to know about A/B test fundamentals in order to improve your conversion rate & A/B test scores – including mistakes made by professionals.

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8 Best AB Testing Tools in 2020 - BrillMark

Best A/B Testing Tools in 2021

Marketing tactics continually change to keep up with the latest technology and the availability of resources, and there are so many guides that claim to know how to increase traffic or conversions. One change can work for one site but not work for another, as every business is different — and so are their audiences. The same applies to A/B testing tools, too — one tool could do wonders…

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How to Install Google Optimize on Shopify - BrillMark

How to Install Google Optimize on Shopify

Google Optimize is a platform for building and running A/B testing and personalization experiments. It’s often used to increase conversion rates and user satisfaction by testing different optimized versions of the website and its contents, and it’s similar to the other tools like Optimizely, VWO, Unbounce, Convert, and others. What sets Optimize apart from these others is that it provides…

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How to Avoid Flickering Flashes in AB Tests - BrillMark

How to Avoid Flickering/Flashes in A/B Tests

A/B testing is a great way to identify conversion optimization opportunities on your website, but getting a test set up correctly is not always a walk in the park. One of the most common issues we see during A/B testing involves flickering or flashing, also known as FOOC- (Flash of Original Content). With this problem, you may see the original content you…

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