What is A/B Testing?

A/B Testing Guide - Brillmark.com

Everything you need to know about A/B test fundamentals in order to improve your conversion rate & A/B test scores – including mistakes made by professionals.

7 Common Google Optimize and Optimize 360 Issues (And How to Fix Them)

Google Optimize and Optimize 360 Issues - BrillMark

After working with this tool for years we listed out some common Google testing issues, problems, and queries Like Pause experiments, personalization, about Google 360, integration with Google analytics, visual editors, and flickering/flashing of original content and single page application solutions.

4 Types of E-commerce A/B Testing Ideas to try (With 8 Specific Examples)

E-commerce AB Testing Ideas - BrillMark

With plenty of A/B testing idea guidelines in the pool of marketing and optimization options, figuring out what to test is more complex than ever. There are so many factors necessary in making a split-test experiment successful, and because there are so many guides with tons of ideas based on the most…

8 Best A/B Testing Tools in 2020

8 Best AB Testing Tools in 2020 - BrillMark

Marketing tactics continually change to keep up with the latest technology and the availability of resources, and there are so many guides that claim to know how to increase traffic or conversions. One change can work for one site but not work for another, as every business is different — and so are their audiences. The same applies to A/B testing tools, too — one tool could do wonders…

How to Install Google Optimize on Shopify

How to Install Google Optimize on Shopify - BrillMark

Google Optimize is a platform for building and running A/B testing and personalization experiments. It’s often used to increase conversion rates and user satisfaction by testing different optimized versions of the website and its contents, and it’s similar to the other tools like Optimizely, VWO, Unbounce, Convert, and others. What sets Optimize apart from these others is that it provides…

How to Avoid Flickering/Flashes in A/B Tests

How to Avoid Flickering Flashes in AB Tests - BrillMark

A/B testing is a great way to identify conversion optimization opportunities on your website, but getting a test set up correctly is not always a walk in the park. One of the most common issues we see during A/B testing involves flickering or flashing, also known as FOOC- (Flash of Original Content). With this problem, you may see the original content you…