Say goodbye to UA. Say hello to GA4!
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Elevate Your Online Performance with Elite GA4 Solutions
GA4 Services
GA4 ServicesImproved data collection brings new conversion measurement methods and enhanced reporting options.
Comprehensive GA4 Setup and Configuration
Dive into our detailed GA4 setup checklist to ensure your analytics are correctly implemented from the get-go.
Optimize Your Marketing with Attribution & Channel Groupings
Refine your strategies with attribution configurations and custom channel group definitions, aligning your efforts with your audience’s journey.
Unlock Insights with Custom Events & Conversions
Tailor your tracking with custom events and conversions, capturing every
critical interaction on your site.
Advanced User Tracking and Data Collection
Elevate your data accuracy with User-ID setup and the measurement protocol, ensuring you capture every user interaction.
Enhanced Data Analysis with Advanced Reporting Tools
Leverage our specialized reporting services, including freeforms, funnel, path, and segment overlap explorations for deep insights.
Customize Your Analytics Experience
Tailor your analytics to fit your needs with customized data filters, retention policies, imports, and collection settings.
Unleash Growth with the Power of Brillmark + Convert Experiences
Worried about data loss during GA4 Transition from UA?
Here is how Brillmark can help! Brillmark has a proven track record with over 100+ successful migrations to Google Analytics 4.
Our expert team not only handles the migration process with ease but also provides tag management and Data Studio reporting support.
The migration Step include
Our process for migrating to Google Analytics 4 includes the following steps:
Evaluation of Universal Analytics Account: We will assess the properties in your existing Universal Analytics account.E-commerce Event Tracking Configuration: Our team will handle the complete event tracking setup so that you can easily monitor custom events like purchases and add-to-carts.Setup of Google Analytics 4 Account: Our team of professionals will guide you in creating a new GA4 account and ensure its proper configuration.GA4 Data Tracking and Testing: We will review your Google Analytics account to ensure that all data is tracked accurately and help you develop a plan tailored to your specific needs.Setup of Google Tag Manager Account: Our experts will assist you in setting up a Google Tag Manager account, which is a prerequisite for migrating to Google Analytics 4.
Related Services
Google Analytics AuditGoogle Tag Manager ImplementationGoogle Data Studio Solution (Looker Studio)
We work with 90+ of your favorite tools:
Testimonial
Interested in working with BrillMark? Our process is designed to seamlessly integrate with your team and your campaigns.
BrillMark has been a great partner and their team is instrumental to our success. They give us a depth of technical talent and experience that we’ve come to rely on at FunnelEnvy.
Arun Sivashankaran Founder & CEO at FunnelEnvy
I’ve never worked with AB test development team that is more knowledgable or as fast as the BrillMark team
Devesh KhanalFounder at Growthrock.co
Working with BrillMark to help our CRO agency has been a fantastic experience. The team is responsive, thorough, and act as an extension of our in-house team. I highly recommend them to anyone looking for quality development resources
Josh FrankFounder & Head of Optimization at Test Triggers
I’ve worked with Brillmark’s developers since 2014. The abilities around high velocity testing, quality on complex tests, and overall technical support for CRO is impressive. They’ve been my go to team across dozens of clients and have become an integral part of how we deliver ROI.
Jeremy EppersonFounder and CEO at Conversion Guides
The Brillmark team has been a crucial part of Ritual Zero Proof’s growth and success in the DTC space. From site optimization to A/B testing, design and next level Shopify theme customization there is nothing the team can’t do. If you want a diligent, efficient team who are true professionals I suggest you look no further and go with Brillmark.
Kevin ButhExecutive Creative Director at Ritual Beverage Company
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Frequently Asked Questions
What will happen to my current GA (Universal Analytics) data post GA4 migration?
Brillmark services are created to make it easier to track GA4 property in parallel with your current UA solution. You will receive a new GA4 property implementation if you don’t already have an active UA property.
How many websites are covered under the GA4 plans?
You are only allowed to use it on one website, including your base domain and any sub-domains. For the best strategy if you have many domains, get in touch with our specialists.
There is no better choice; certain things will need to be set up from scratch in GA4 and others can be imported from UA.
By 01 July 2023, you must migrate to GA4.
Why Should You Upgrade To GA4?
If you want to monitor user activity (events/goals/source) on your website or mobile app, you must migrate to Google Analytics 4 (GA4) by July 1, 2023, as Google Universal Analytics will cease to record new hits after that date.
More significantly, GA4 provides new capabilities to assist you in adjusting to the privacy and technological landscape’s constant change. It also includes novel machine learning features like Cross-device Tracking and Path Exploration.
What changes can be expected in the GA4?
Expect significant changes in GA4 including a new interface, increased role of machine learning, and redefined metrics.
Prepare for a learning curve and start the migration process early for success.
Can GA4 function without cookies?
GA4 has been marketed as privacy-focused and can operate with or without cookies. With the use of machine learning and statistical modeling, GA4 can compensate for data gaps in a cookie-less world.
How long will Brillmark take to migrate to GA4?
The time required for GA4 migration is determined by a variety of factors, including data layers, the number of items to be migrated, and so on.
Will the data layer codes be implemented on the website/app?
Yes, We can use data layer codes. Usually, we advise the company to have its own internal tech team or outside agency put this code into action.
Yes, we can create custom events with custom parameters and names to collect information specific to your company.
Which GA4 Property Part Allows You to Manage Events, Conversions, and Audiences?
To begin, go to the Configure menu, which is the last item on the left-hand navigation. Events, Conversions, and Audiences are added to the Configure menu.