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Website experiment advice, discussion, and case studies from a team running 500 tests per month.
193 articles
Google Optimize is a platform for building and running A/B testing and personalization experiments. It’s often used to increase conversion rates and user satisfaction by testing…
Read Article : How to Install Google Optimize on ShopifyOnline businesses don’t have the opportunity to interact with their customers in person. Hotjar is a tool that helps e-businesses overcome that disadvantage by helping them…
Read Article : Hotjar A/B Testing (and the Hotjar Integrations You Need to Maximize Test Results)Google Optimize is the only truly free A/B testing tool available as of right now, and it’s a budget-saver option. The tool provides almost everything required…
Read Article : Google Optimize Free vs. Optimize 360: Do You Really Need to Upgrade?A/B testing is easy enough to get started, but as your testing process progresses, you’ll probably want more innovative options. And that’s when problems arise and…
Read Article : 5 Common A/B Testing Problems and How to Overcome ThemIn an e-business oriented market, conversion rate optimization (CRO) is a helping hand to push company growth forward. However, some businesses may not have tried it…
Read Article : 9 Reasons to Outsource A/B Testing (Even if You Still Handle Some Testing In-house)A/B testing is a great way to identify conversion optimization opportunities on your website, but getting a test set up correctly is not always a walk…
Read Article : How to Avoid Flickering/Flashes in A/B TestsOn dynamic web pages or SPAs (single-page applications), the content of a web page usually gets updated based on various events after the initial page has…
Read Article : How to Run A/B Tests on Dynamic Pages or Single Page Applications (SPAs) on Optimizely and Google OptimizeDespite the ever-changing landscape of the internet, Netflix, Amazon, and YouTube are still going strong. But what’s the secret behind their consistent growth rate? Optimization. These…
Read Article : How Netflix and Amazon Use Data for Growth (and What A/B Testing Can Do for Your Business)Conversion rate optimization is a scientific approach to increasing the percentage of visitors who turn into customers. It uses collected data, analytics and ideas to prepare…
Read Article : This Is What Conversion Rate Optimization Actually IsAre you having difficulty loading the Google Optimize visual editor? Many users need a visual editor to apply visual changes to a web page when trying…
Read Article : How to Fix This Common Google Optimize Visual Editor Loading Issue: “This page uses security features that are incompatible with the Optimize editor”Did you ever wonder how Netflix makes you binge watch a whole series which eventually becomes your favorite? How about the way e-commerce websites like Amazon…
Read Article : Recommendation Engines: How to Get Them Right With A/B TestingLet’s say you have thousands of visitors on your website. Still, the conversion rate is not increasing the way it should? It must be frustrating to…
Read Article : Case Study: How an A/B Test Improved Oflara’s Conversion Rate by 60%
