Day: September 16, 2019

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5 Common A/B Testing Problems and How to Overcome Them - BrillMark

5 Common A/B Testing Problems and How to Overcome Them

A/B testing is easy enough to get started, but as your testing process progresses, you’ll probably want more innovative options. And that’s when problems arise and the process gets tricky. According to Adobe, 82% of digital marketing respondents say that knowing how to test effectively “poses a challenge for their organizations.”

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