Headless Ecommerce: Future of Online Selling!

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Headless Ecommerce

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Online shopping has evolved significantly in recent years.

Customers want a streamlined shopping experience, a plethora of options in every product category, faster checkouts, same-day delivery, and in some cases, delivery within a few hours.

It’s clear how difficult it is for eCommerce business owners to keep up with this pace while also satisfying customer demands.

Selling online can be difficult, but it can also be very beneficial to your business.

Traditional eCommerce no longer meets rising customer expectations. However, advancements in Iot of field have benefited online retailers. 

Another new strategy being used by current eCommerce stores is headless commerce.

Here’s how it’s pushing eCommerce forward.

So, how can online retailers stay on top of new trends and respond quickly to technological change?

And how can e-commerce platforms meet the needs of today’s customers?

Enter the world of headless commerce.

The decoupling of a website’s frontend presentation layer — which includes items such as text colors and styles, images, graphs and tables, buttons, and so on — from the backend e-commerce functionality — pricing, infrastructure, security, checkout, and so on — is known as headless commerce architecture.

Developers can use their preferred frontend technology to deliver high-quality content experiences while also integrating an e-commerce solution on the backend to manage all commerce functionality.

According to Forbes, “Over $1.65 billion in funding was raised for headless technologies alone in 2020-2021 — and as more e-commerce businesses race to keep up with current trends, this figure is only going to rise.”

So, if you want to go with the trend and want to upgrade your current store to headless eCommerce, then reach out to Brillmark to Hire Shopify Developers without delay for the best headless eCommerce design and migration!

What is headless eCommerce

In its most basic form, headless commerce is the separation of an e-commerce application’s front end and back end.

This architecture gives brands the freedom to build whatever and however, they want.

Above all, it enables brands to improve the customer experience.

Headless ecommerce entails the use of digital architecture to disconnect the front-end platform from the back-end systems, also known as the presentation and application layers, respectively.

The visual side of the platform is represented by the front-end layers, which help promote the product and make it appeal to the customer.

The back-end layers, on the other hand, are more focused on the actual sales and functionality elements. In short, eCommerce managers who use a Headless system can modify one layer without affecting the others.

REST APIs, also known as “representational state transfer application program interfaces,” make this concept possible. REST APIs serve as the engine of Headless eCommerce by providing developers with simple interfaces through which they can modify their platform on either the front or back end without having to change the entire system.

Naturally, the advantages of Headless eCommerce are numerous, but such a change may not be suitable for everyone.

Fortunately, Headless eCommerce experts have outlined numerous benefits to help you decide if the change is right for you.

Benefits of Headless eCommerce

Headless commerce systems assist businesses where commerce functionality is required.

API-driven experiences can be delivered by brands via a CMS, DXP, application, device, or custom frontend, with BigCommerce serving as the commerce engine.

Adopters of headless commerce are typically larger enterprises with larger development and IT teams, as well as a do-it-yourself attitude.

This makes sense because the custom programming required to reliably produce and build a separate front end and back end can require a significant investment of development hours.

These companies frequently have months-long development queues and ambitious creative and marketing teams eager to test new designs, copy, and templates on the front end as soon as possible.

Following a pandemic that has shifted shopping to digital-first experiences, brands must embrace innovation as never before.

Every hour of developer time is valuable, as speed-to-market is frequently linked to increased cash flow.

If you’re considering switching to headless e-commerce, the benefits can significantly accelerate your business:


Many businesses are now going Headless, which means there are plenty of resources available during the transition.

For greater control, the content management application and content delivery application environments are separated on a headless commerce platform.

One of the reasons brands turn to headless e-commerce is that they already have a frontend solution that they like and simply need more from their backend system.

This relevancy with resources and management systems combined in Headless eCommerce to bring greater output.

We at Brillmark do these things in accordance with your requirements because if you don’t have the resources, you can’t keep pace with the technology.


It’s always exciting to be on the cutting edge of a technological revolution.

It will make your company more appealing to younger prospective employees who want to work for a forward-thinking organization.

Join the latest eCommerce revolution to make your company more appealing!


Because the front-and-back systems are not linked, Headless eCommerce allows users to change a single element, such as an image or graph.

All without potentially disrupting the entire system and necessitating a series of fixes, this speed will allow your company to keep up with – or even get ahead of – changes in the eCommerce world.

Furthermore, training a new team member will be much easier.

They only need to learn how to use a basic interface and make quick fixes to one aspect of the platform.


Headless eCommerce developers can have separate teams and/or philosophies for both the front and back end, allowing for greater customizability and creative expression in each element.

Because there are no rigid templates, front-end developer is free to flex their creative muscles and provide a more unique and engaging experience to the customer.

Front-end designs that are one-of-a-kind help differentiate a product or brand, making it more appealing to customers on an unconscious level.


By tying the flexibility benefit, developers gain more control over the brand. Headless developers are not constrained by templates or the need to make drastic changes.

They can fix what they want, when they want, and use their brand to make a bold and visually impactful statement.

Innovation is the name of the game, and eCommerce developers cannot be innovative unless they can control the entire process from start to finish.

This level of control also ensures that developers can maintain consistency in their systems.

Customers are often perplexed when the checkout experience differs significantly from the storefront or advertising campaigns.

Effective marketing

When it comes to developing new front-end experiences in a traditional monolithic system, your options may be limited.

A headless solution, on the other hand, allows you to integrate new technologies and adapt to new trends as they emerge.

As a result, your marketing team will have complete freedom to innovate and create multiple user experiences across various channels — without jeopardizing your backend processes.

Improve Conversion rates

Customer acquisition costs are rising for a number of businesses as paid advertising costs rise.

Because your brand can use a content- or experience-led strategy to attract organic traffic rather than relying on paid advertising, going headless is an effective way to cut these costs.

You can experiment with different frontend solutions while using the same backend — and vice versa — to see which one generates the most traffic.

Continuous testing and experimenting with different templates will allow you to gain a better understanding of your audience and improve your conversion rate faster than traditional online brands.

Omnichannel functionality

Did you know “73% of customers use multiple channels to make a purchase and 76% prefer different channels depending on the context, a single-channel approach is no longer adequate.”

Fortunately, going headless allows you to promote your content across all of your existing channels as well as any new ones you add in the future.

Because you can change your front end without affecting your back end, you can add a variety of online and offline experiences, such as a mobile app, an online marketplace, or an IoT device like a smartwatch or mirror.

Your e-commerce engine is continuously running on the backend at the same time.

Highly Integrated System

Headless technologies can future-proof your brand by allowing you to adjust your front end without having to re-platform on the backend as trends emerge and your company adapts.

Frontend developers can add back-office functionality to your existing system and use frameworks as they see fit by using APIs.

How does this impact customers for sales revolutions

The key to growth is to quickly adapt to meet changing societal and customer expectations.

Branded manufacturers are using Quick Start Commerce Solutions for the first time to sell directly to consumers.

Headless e-commerce may be the best way to stay ahead of the competition as customers adopt new methods of interacting with brands in today’s cutthroat marketplace because of its excellent scalability and integration capabilities.

Headless e-commerce become a revolution in numerous ways:

Instant optimization and reflection changes

When a company updates its front end with new content, the changes are almost immediately visible.

On the other hand, sites created using traditional commerce architecture sometimes take minutes or even hours (read: too long) before all users can view a brand’s most recent design.

Rich user experience interface

Brands can be more inventive with the content they publish on their websites to provide experimental design now that they can control all the elements that users interact with more easily.

Additionally, headless commerce’s universal compatibility guarantees that your website functions properly and seamlessly across all devices and viewing formats.

To reduce the possibility of elements disappearing or displaying incorrectly on various devices, managers of traditional e-commerce websites must take responsive design into account.

This is one of the reasons headless architecture firms are more likely (77%) than non-headless firms to rapidly expand into new channels.

Greater Flexibility

Online businesses need help managing numerous platforms and applications.

Businesses must manage big data, POS, ERP, and numerous other platforms in addition to managing orders that come from sales channels.

To create a centralized system, all the platforms and applications must be integrated.

Companies will revert to monolithic architectures if they take the conventional online store approach.

While each app operates independently, headless eCommerce aids in system integration.

It produces an online business that is highly effective and productive.

An eCommerce environment free of errors is produced by a highly integrated online business system.

The system facilitates time savings, quickens delivery, and produces better results.

Customer satisfaction leads to more opportunities for online retailers to boost sales.

In a decoupled online environment, websites respond more quickly.

The front end doesn’t need to change anything that happens in the backend, and vice versa.

When compared to conventional online storefronts, this results in a front end that is extremely quick and efficient.

Improved Personalization

Users place orders across various platforms in headless commerce.

Through an API, the requests are communicated to the backend, which then uses the same API to communicate the responses.

The outcome is shown as information on the user’s device’s screen.

When the front end and back end are separated, the front end becomes extremely generic.

This implies that the front end can send the appropriate API requests and effectively interact with any kind of application.

Web browsers, freeware, word processors, spreadsheet programs, databases, and many other programs can all communicate with it.

Front-end programmers can produce an infinite number of applications using a generic system.

They are able to develop applications for web, mobile, kiosk, and smart devices that improve user engagement and experience.

On the other hand, backend developers can modernize the backend system by building new functionalities that support front-end developers’ new APIs.

Best Headless eCommerce platforms

Headless e-commerce platforms are becoming increasingly popular because they provide a more flexible and customizable approach to building online stores.

Here are some of the best headless eCommerce platforms currently available:

Shopify Plus: 

Headless E-commerce platform: Shopify - Brillmark

Shopify Plus is a popular e-commerce platform that provides a robust suite of features for online businesses.

It has a headless architecture that allows developers to build custom front-end experiences using the Shopify API.

Shopify Plus also provides enterprise-level features like unlimited bandwidth, dedicated account managers, and advanced reporting.

If you want to migrate from the traditional Shopify platform to Shopify headless e-commerce, connect with the professional team of Brillamrk and Hire Shopify Developers for professional development.


BigCommerce is another leading headless e-commerce platform that provides a range of features and customization options.

Headless E-commerce platform: BigCommerce - Brillmark

Its API-first architecture allows developers to build custom front-end experiences using their preferred technology stack.

BigCommerce also provides enterprise-level features like multi-channel selling, built-in SEO tools, and advanced analytics.


Elasticpath is a headless e-commerce platform that provides a flexible and scalable solution for online businesses.

It allows developers to build custom front-end experiences using its API-first architecture.

Headless E-commerce platform: Elasticpath - Brillmark

Elasticpath also provides enterprise-level features like flexible pricing, multi-currency support, and advanced customer segmentation.


Commercetool is a cloud-based headless e-commerce platform that provides a range of features for building custom online stores.

Headless E-commerce platform: Commercetool - Brillmark

Its API-first architecture allows developers to build custom front-end experiences using their preferred technology stack.

Commercetool also provides enterprise-level features like customizable workflows, real-time data synchronization, and advanced search capabilities.


In conclusion, headless eCommerce architecture has emerged as a solution for online retailers to satisfy the growing customer expectations for a streamlined shopping experience, quicker checkouts, and same-day delivery.

Headless commerce gives brands the freedom to create whatever and however they want by distancing the frontend presentation layer from the backend e-commerce functionality.

This enhances the customer experience.

The majority of designers are not developers, and the majority of developers are not designers.

On the basis of a single view of data, commerce platforms offer developers APIs and tools to create coordinated, brand-consistent experiences across channels.

The user experience and interface are optimized by the creative teams to increase customer engagement and conversions.

Because a commerce platform is flexible, your developers can create quickly with complete autonomy over all tools, code, APIs, and third-party integrations.

Give developers the tools and training they need with the help of the Commerce Cloud Developer Center to stay ahead of the innovation curve and surpass the competition.

It is a free public portal for finding, sharing, and developing business applications.

It can be used by programmers as their main resource for knowledge and direction when developing original experiences for Salesforce Commerce Cloud.

Brillmark has a team of experts to migrate your store into headless e-commerce or a headless Shopify platform.

Contact us to know more details about our detailed service.

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