How to Avoid Flickering/Flashes in A/B Tests
A/B testing is a great way to identify conversion optimization opportunities on your website, but getting a test set up correctly is not always a walk in the park. One of the most common issues we see during A/B testing involves flickering or flashing, also known as FOOC- (Flash of Original Content). With this problem, you may see the original content you…
How to Run A/B Tests on Dynamic Pages or Single Page Applications (SPAs) on Optimizely and Google Optimize
On dynamic web pages or SPAs (single-page applications), the content of a web page usually gets updated based on various events after the initial page has loaded. If there is an A/B test running on the page, the updated dynamic content can sometimes overwrite the changes made by the test.
This Is What Conversion Rate Optimization Actually Is
Conversion rate optimization is a scientific approach to increasing the percentage of visitors who turn into customers. It uses collected data, analytics and ideas to prepare a hypothesis on how to improve conversions. Then, you’ll use, A/B testing to prove your hypothesis and achieve your desired goals. The aim is to bring in more revenue, and it can be used on any medium or platform where you
How to Fix This Common Google Optimize Visual Editor Loading Issue: “This page uses security features that are incompatible with the Optimize editor”
Are you having difficulty loading the Google Optimize visual editor? Many users need a visual editor to apply visual changes to a web page when trying to edit the variant in Google Optimize. But users often encounter the error message
Recommendation Engines: How to Get Them Right With A/B Testing
Did you ever wonder how Netflix makes you binge watch a whole series which eventually becomes your favorite? How about the way e-commerce websites like Amazon use the rather famous “Customers Who Bought This Item Also Bought” trick? Now, just imagine if you got to apply these methods to your website. How impactful would that be?
Case Study: How an A/B Test Improved Oflara’s Conversion Rate by 60%
Let’s say you have thousands of visitors on your website. Still, the conversion rate is not increasing the way it should? It must be frustrating to see your products getting an audience and still not impressing anyone enough to spend their money. In other words, majority of the traffic is not even