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Website experiment advice, discussion, and case studies from a team running 500 tests per month.
193 articles
Most websites lose revenue in places nobody is actively watching. A confusing filter on a category page. A checkout step that quietly frustrates mobile users. A…
Read Article : AI CRO Audit: How AI Finds Hidden Revenue Leaks on Your WebsiteGA4 Discrepancy in Lead Form Tracking under Consent Mode v2 Root Cause Analysis Under the strict privacy mandates of GDPR, website visitors must actively opt-in to…
Read Article : Why BigQuery is Essential in a GDPR/CCPA – Governed World, Cookieless pings to GA4If you are managing analytics through Google Tag Manager (GTM), the way you configure your event tracking dictates how reliable your data will be. Many websites…
Read Article : Stop Relying on CSS Selectors: Switch to Data-Layer TrackingAI can write content, generate code, and create a new webpage quickly. But making changes to an established business website is more complex. A website is…
Read Article : Can AI Safely Update Your Existing Website? Why the Foundation MattersTypeSafe launched Jev on September 15 and it reached OpenRouter three days later. Since then nearly every article about it has repeated the two numbers from…
Read Article : TypeSafe Claims Jev Is 193x Faster & 444x Cheaper, Is It Really True?Adobe Target A/B testing sounds simple in theory. Show two versions of something. Measure which performs better. Ship the winner. Adobe Target makes the mechanics of…
Read Article : Adobe Target A/B Testing: A Practical Guide to Getting It RightIf you’re setting up a new Shopify store, one decision matters more than most. It’s about your theme foundation. Do you customize Dawn, Shopify’s free flagship…
Read Article : Shopify Dawn Theme vs. Custom Theme: Which One Should You Build On?A website can get plenty of traffic and still convert poorly. Usually, the reason isn’t one dramatic failure. Instead, it’s a handful of smaller issues working…
Read Article : Why Is My Website Not Converting? 10 Problems AI Can DetectFixing a Missing Google Tag is very important for reporting. A “Tag Not Found” or “Tag Not Detected” warning is one of the most common alerts.…
Read Article : Fixing a Missing Google Tag: A Troubleshooting GuideConsent Mode v2 implementations rarely fail loudly. There’s no error message, no broken page, no obvious sign that anything is wrong. Instead, the failure shows up…
Read Article : Google Consent Mode v2 Issue & How to Fix ItServer-Side TrackingThird-party cookie deprecation gets most of the attention, but the bigger threat to measurement accuracy has already happened. Safari’s Intelligent Tracking Prevention, Firefox’s Enhanced Tracking…
Read Article : GA4 Server-Side Tracking: How to Improve Data Accuracy After Cookie RestrictionsCookie consent used to be simple, at least mechanically. A banner appeared, a script either loaded or it didn’t, and that was more or less the…
Read Article : Managing Cookie Consent in GTM: Getting Consent Mode v2 Right
