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Website experiment advice, discussion, and case studies from a team running 500 tests per month.
173 articles
Introduction You’ve invested thousands in driving traffic to your website through SEO, paid ads, and content marketing. Visitors are coming in steadily, but there’s a problem:…
Read Article : What Does a Conversion Rate Optimization (CRO) Agency Actually Do? A Complete Buyer’s GuideMost people see a WordPress migration as a chore—a risky “lift and shift” where the goal is simply not to break anything. But at Brillmark, we…
Read Article : WordPress Migration and Performance Optimization: Maximizing Speed After MigrationIntroduction Why Most A/B Tests Fail Before They Even Start Did you know 77% of companies struggle with A/B testing accuracy? The culprit isn’t poor strategy;…
Read Article : The Critical Role of Quality Assurance in A/B Testing SuccessHere is the case study of Hemp House, the prestigious clients of Brillmark who take our flawless Shopify migration service. They migrated to Shopify from WIX.
Read Article : Dealpath Case Study: Ongoing WordPress Development & Website OptimizationHere is the case study of Hemp House, the prestigious clients of Brillmark who take our flawless Shopify migration service. They migrated to Shopify from WIX.
Read Article : Floss boss Case Study: Website Redesign for a Modern & Scalable ExperienceIn the competitive landscape, website speed is no longer a “nice-to-have” feature; it is the bedrock of your entire digital strategy. Whether you are running a…
Read Article : The Speed-to-Conversion Connection: 9 Essential Tips to Accelerate Your WebsiteQuality assurance is the foundation of successful conversion rate optimization. A single implementation error, whether it’s a misconfigured tracking pixel, broken traffic allocation, or undetected browser…
Read Article : The Complete A/B Test Quality Assurance Process: Essential Checklist for CRO SuccessLook, holiday shopping is chaos. Your customers are stressed, your inbox is exploding, and you’re pretty sure your conversion rate just took a nap. But here’s…
Read Article : Best A/B Test Experiment Ideas for Christmas and Holiday Sale eCommerce (with Real Examples)Migrating your WordPress site to a new host should be an exciting upgrade, but it often comes with an unexpected challenge: slower load times. Whether you’ve…
Read Article : How to Optimize Your WordPress Site for Faster Load Times After MigrationMaximize Your Holiday Revenue Black Friday and Cyber Monday represent the most critical sales period for e-commerce businesses, with billions of dollars in transactions occurring over…
Read Article : A/B Testing Strategies for Black Friday and Cyber MondayImage loading issues during A/B testing made us write this article to help the experimenters with the common issue caused by AdBlockers in some A/B testing…
Read Article : Fixing Broken Images in A/B Tests: The Ad-Blocker ProblemA/B testing is one of the most powerful tools in an e-commerce owner’s arsenal. By systematically testing different versions of your Shopify store, you can make…
Read Article : Shopify A/B Testing: A Step-by-Step Guide & Best Practices
