Google Optimize Free vs. Optimize 360: Do You Really Need to Upgrade?

Google Optimize Free vs Optimize 360 - BrillMark

Google Optimize is the only truly free A/B testing tool available as of right now, and it’s a budget-saver option. The tool provides almost everything required for basic site testing. Of course, there are a few ways this tool cannot compete with expensive competitors. For that, Google offers an upgrade to Optimize 360. Being a paid version…

5 Common A/B Testing Problems and How to Overcome Them

5 Common A/B Testing Problems and How to Overcome Them - BrillMark

A/B testing is easy enough to get started, but as your testing process progresses, you’ll probably want more innovative options. And that’s when problems arise and the process gets tricky. According to Adobe, 82% of digital marketing respondents say that knowing how to test effectively “poses a challenge for their organizations.”

How to Avoid Flickering/Flashes in A/B Tests

How to Avoid Flickering Flashes in AB Tests - BrillMark

A/B testing is a great way to identify conversion optimization opportunities on your website, but getting a test set up correctly is not always a walk in the park. One of the most common issues we see during A/B testing involves flickering or flashing, also known as FOOC- (Flash of Original Content). With this problem, you may see the original content you…

This Is What Conversion Rate Optimization Actually Is

What is CRO(Conversion Rate Optimization) - BrillMark

Conversion rate optimization is a scientific approach to increasing the percentage of visitors who turn into customers. It uses collected data, analytics and ideas to prepare a hypothesis on how to improve conversions. Then, you’ll use, A/B testing to prove your hypothesis and achieve your desired goals. The aim is to bring in more revenue, and it can be used on any medium or platform where you

Recommendation Engines: How to Get Them Right With A/B Testing

Recommendation Engine - How to get it right with A/B Testing

Did you ever wonder how Netflix makes you binge watch a whole series which eventually becomes your favorite? How about the way e-commerce websites like Amazon use the rather famous “Customers Who Bought This Item Also Bought” trick? Now, just imagine if you got to apply these methods to your website. How impactful would that be?